Weyco Group partners with Implus/Sof Sole with the Stacy Adams® and Florsheim® Hosiery Licenses
LOS ANGELES, May 16, 2017 /PRNewswire/ -- Addressing an opportunity, Weyco Group has signed licensing agreements with Implus to produce and distribute Stacy Adams® and Florsheim® hosiery. A previous agreement with another licensee was not renewed.
"We are very impressed with the Implus/Sof Sole fashion direction and their understanding of our brands," states John Florsheim, President/COO of Weyco Group. "Their attention to detail, sophisticated design elements and updated fashion will clearly identify with the direction of our brands and consumer base. We are very excited to bring to market Implus' new assortments and vision for both our Stacy Adams and Florsheim brands."
"We're thrilled to be part of the Weyco Group licensee family," says Ken Linden, Vice President & General Manager of Hosiery. "Our intention is to produce and market well-designed and comfortable hosiery collections that reflects the great quality and fashion direction of these two great brands."
The Stacy Adams and Florsheim hosiery collections will be available in retail and specialty stores in the Spring 2018 season.
About Weyco Group
Weyco Group, Inc. designs and markets quality and innovative footwear for men, women and children under a portfolio of well-recognized brand names including: Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters and Umi. The Company's products can be found in leading footwear, department, and specialty stores worldwide. Weyco Group also operates Florsheim concept stores in the United States and Australia, as well as in a variety of international markets.
About Implus
Headquartered in Durham, North Carolina, Implus is an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus' brand family includes Perfect Fitness®, Harbinger®, TriggerPoint®, Yaktrax®, FuelBelt®, Sof Sole®, Balega®, ForceField®, Little Hotties®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Penguin®, ICETrekkers®, FitDeck®, DryGuy®, and now Spenco®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit www.implus.com.
SOURCE Weyco Group, Inc.
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