NEW YORK, Aug. 2, 2011 /PRNewswire/ -- Rich Whalen is joining McCann Erickson New York as Senior VP, Director of Project Leadership, a new post for McCann. Rich comes from RAPP Worldwide where he helped develop RAPP's digital offering as well as its project management discipline, which he went on to lead for the NY office. At McCann, Whalen will help ensure the agency's successful refocus to a more collaborative and agile approach to client businesses.
Commenting on the appointment, Linus Karlsson, Chairman, Chief Creative Officer of McCann New York and London, said: "The reinvention of McCann is not just about hiring new creative talent. It's equally about creating a smarter, more collaborative and more agile structure in order to re-engineer the way we work and do business. Rich's arrival is crucial to furthering our ongoing redesign of McCann's NY flagship operations to be a creatively-driven organization."
Matt Donovan, Managing Partner of McCann NY, added, "Rich's experience and expertise, including his digital background, will help us complete the reimagining of our structure, giving us added agility and also helping to ensure that we consistently deliver ideas and solutions holistically and efficiently."
Other talent added within the last few months includes Andreas Dahlqvist and Natalie Lam, both global creative stars, whose digital work ranks among the world's most respected and awarded.
At RAPP Worldwide, Whalen rose to SVP, Head of Delivery, leading the Integrated Production Group, Technology, and Integrated Services of the NY flagship office. He started with RAPP Digital as a producer, becoming the company's first Director of Project Management when the company began to gain digital momentum in 2005. He then took on the Head of Delivery role, across all capabilities with a focus on digital marketing, and standardized all resource allocation processes, helping embed project management across the agency. He has run successful projects for digital, broadcast, print, crm, for clients that include Bank of America, British Airways, Travel Channel, FoodTV, Phillips, NY Knicks, Mercedes Benz, as well as Merck, Humana, Pfizer, GSK, Bayer and Novartis. Whalen started his career with agency.com in project management.
Whalen's responsibilities at McCann will include continuing to build upon the agency's project leadership discipline, ensuring that all agency teams have the appropriate people, systems, knowledge and resources needed, and guiding project partners and managers. Additionally, he will provide oversight to project teams in all executional aspects of clients' campaigns from strategy to final delivery. Ultimately he will be responsible for ensuring that all projects are on-time, on-budget, profitable and meet client-agency expectations.
McCann New York
McCann Erickson New York is the flagship and largest office of McCann Erickson, the world's largest advertising agency network, with operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world's most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance.
SOURCE McCann Erickson New York