What Consumers Want: Checking Accounts in the USA 2011

Aug 09, 2011, 04:33 ET from Reportlinker

NEW YORK, Aug. 9, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

What Consumers Want: Checking Accounts in the USA 2011

http://www.reportlinker.com/p0591018/What-Consumers-Want-Checking-Accounts-in-the-USA-2011.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Financial_Services

Introduction

This slide deck focuses on the important questions concerning consumers' behavior regarding checking accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a checking account in their country of interest.

Features and benefits

* Build a customer-centric strategy by learning what consumers want and need from a checking account.

* Identify new opportunities in the checking account market through a better understanding of what consumers demand from this product.

* Gain a deeper insight into the checking account market through country-level data across income and age groups.

Highlights

Top 10 financial services providers by checking account market share.

Channel analysis including channel of opening and channel usage by activity.

Essential product and provider features.

Your key questions answered

* What features do consumers demand from a checking account and a checking account provider?

* What channels do consumers use for their regular banking activities?

* How likely are consumers to switch checking account provider in the next six months?

* What channels do consumers use for researching and purchasing checking accounts?

* Why do consumers decide not to have a checking account?

The What Consumers Want series

Summary of analysis

Product holding

Product holding

Product holding: by age

Product holding: by income

Research sources

Research

Research: by age

Research: by income

Competitive environment

Competitor choice

Competitor type

Competitor type: by age

Competitor type: by income

Likelihood to switch

Likelihood to switch

Likelihood to switch: by age

Likelihood to switch: by income

Channel choice

Channel of opening

Channel of opening: by age

Channel of opening: by income

Account activity by channel

Drivers of product choice

Desired product features

Desired product features: by age

Desired product features: by income

Drivers of provider choice

Drivers of provider choice

Drivers of provider choice: by age

Drivers of provider choice: by income

Barriers to adoption

Barriers to adoption

Barriers to adoption: by age

Barriers to adoption: by income

Appendix

To order this report:

Financial Services Industry: What Consumers Want: Checking Accounts in the USA 2011

Financial Services Business News

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

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