NEW YORK, Aug. 9, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
What Consumers Want: Checking Accounts in the USA 2011
http://www.reportlinker.com/p0591018/What-Consumers-Want-Checking-Accounts-in-the-USA-2011.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Financial_Services
Introduction
This slide deck focuses on the important questions concerning consumers' behavior regarding checking accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a checking account in their country of interest.
Features and benefits
* Build a customer-centric strategy by learning what consumers want and need from a checking account.
* Identify new opportunities in the checking account market through a better understanding of what consumers demand from this product.
* Gain a deeper insight into the checking account market through country-level data across income and age groups.
Highlights
Top 10 financial services providers by checking account market share.
Channel analysis including channel of opening and channel usage by activity.
Essential product and provider features.
Your key questions answered
* What features do consumers demand from a checking account and a checking account provider?
* What channels do consumers use for their regular banking activities?
* How likely are consumers to switch checking account provider in the next six months?
* What channels do consumers use for researching and purchasing checking accounts?
* Why do consumers decide not to have a checking account?
The What Consumers Want series
Summary of analysis
Product holding
Product holding
Product holding: by age
Product holding: by income
Research sources
Research
Research: by age
Research: by income
Competitive environment
Competitor choice
Competitor type
Competitor type: by age
Competitor type: by income
Likelihood to switch
Likelihood to switch
Likelihood to switch: by age
Likelihood to switch: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Account activity by channel
Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income
Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Appendix
To order this report:
Financial Services Industry: What Consumers Want: Checking Accounts in the USA 2011
Financial Services Business News
Check our Company Profile, SWOT and Revenue Analysis!
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker
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