What Do Shoppers Plan to Give Moms for Mother's Day? New Tech Toys Top the List

According to Buy.com Survey, Most Shoppers Think their Mom is a Gadget Goddess this Mother's Day

Apr 25, 2012, 12:38 ET from Buy.com

ALISO VIEJO, Calif., April 25, 2012 /PRNewswire/ -- With Mother's Day only weeks away, a new survey of Buy.com® customers found that helping moms get "plugged in" this holiday tops the shopping list, as the "Gadget Goddess" mom ranked first among gift-giving categories. To help shoppers find the best gifts for their Gadget Goddess, Trendsetter, Fitness Fashionista or On-the-Go Gal, Buy.com has opened its special Mother's Day store featuring great discounts and top selections for any mom this holiday.

In a survey of more than 25,000 Buy.com customers, respondents were polled to categorize their moms' interests and potential favorite gifts for Mother's Day. The largest number of Buy.com customers (nearly 40 percent) saw their mom as a "Gadget Goddess," because of her love of tech toys including cell phones, cameras, cloud computing devices and tablets. Other mom shopping categories included:

  • The Trendsetter Mom: 24 percent of respondents consider their mom a trendsetter because of her love for high fashion, including brands such as Michael Kors and Nine West
  • The Fitness Fashionista Mom: Nearly two in 10 respondents believe their mom is a fitness queen as her must-haves include running shoes, a yoga mat and a medicine ball (18 percent)
  • The On-the-Go Gal: Finally, 18 percent of Buy.com customers think their super busy alpha moms just want to be pampered this holiday with her favorite movie or book and an at-home spa day


No matter what's on mom's wish list for Mother's Day, Buy.com has the perfect gift for each persona in its extensive Mother's Day store, which offers a wide selection and more than a dozen categories -- from traditional gift baskets and jewelry to popular gadgets and gift cards. Discounts are available on millions of products, helping shoppers save as much as 50 percent off merchandise.

In addition, Buy.com offers more than 12.5 million products in more than 23 product categories, including apparel and shoes, books, bags and luggage, fragrance, jewelry and watches, toys and baby goods, and more. Buy.com makes shopping easier and more rewarding with its easy-to-use mobile apps and site, making millions of products accessible instantly – anywhere, anytime.  

To help with Mother's Day selections, consumers can access thousands of product reviews and other entertainment offerings exclusively on the BuyTV channel. Buy.com also offers free shipping on millions of products and an A+ rating for customer service from the Better Business Bureau.

To find more gift ideas and special promotions, visit the Buy.com Mother's Day Store at: http://www.buy.com/loc/mothers-day-gifts/17669.html

About Buy.com
With more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices.  Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods.  Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif., and owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and Buy.com represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 37,000 merchants around the globe.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc. 

SOURCE Buy.com