MIAMI, Nov. 18, 2014 /PRNewswire/ -- What do you carry on a daily basis? The contents of your pockets and bags comprise your everyday carry (EDC), which serves as the premise of EverydayCarry.com. The first and largest site of its kind, Everyday Carry provides a curated look into the pockets, professions and lives of its audience, which includes such diverse occupations as secret service agents, rock stars, CEOs, photographer's, surgeons and more. Affiliate links enable users to immediately purchase products for their own EDCs or buy gifts for like-minded men in their lives for birthdays, holidays and more. Co-Founder and Editor-in-Chief Bernard Capulong has transformed his five-year-old blog—which garners more than 1.5 million visitors a month—into this all-new social commerce site, launching mid-November, that cultivates the very best user EDC photos. Plus, Everyday Carry's editorial staff provides product reviews and fresh lifestyle content that keeps users engaged and coming back for more.
"The beauty of everyday carry is that everyone has one—but they might not realize it yet. Until they visit our site, that is," Capulong says. "After that, it's hard not to put a little thought into your EDC. For many readers, with this new realization comes an almost voyeuristic curiosity to keep browsing photos, if not for the gear, for the stories of the people who carry them. We hope our platform makes it easier for more people to share their EDCs and tell their stories."
Users become engaged in the process by arranging and photographing their own EDC in the artful Knolling style of clean right angles and overhead perspective, a practice that suggests a sense of pride and respect for their most essential belongings. The submissions are published on Everyday Carry with brief information about the user (age, location, occupation, interest) and a few personal comments on his items. Everyday Carry provides product information and links to affiliate partners, such as Amazon, eBay and dozens of boutique vendors, where users can purchase the items. Users may browse by interest, occupation, item type or even similar EDCs through the sophisticated tagging system, making for easy shopping for oneself or others.
For more information, visit www.everydaycarry.com.
Press Contact: Michelle Soudry
The Gab Group