What Women Want: Women On AYI Are 41% More Likely To Start A Conversation With A Man When They Have A Friend In Common

Apr 25, 2013, 08:30 ET from SNAP Interactive, Inc.

NEW YORK, April 25, 2013 /PRNewswire/ -- SNAP Interactive, Inc. ("SNAP") (OTCBB: STVI ), creator of AYI is excited to announce that women in the US are 41% more likely to connect* with a man when they have a friend in common.  The friend of friend feature, launched in early March, is aimed at enhancing the online dating experience and continues to show compelling data, particularly around the engagement of women on AYI.  AYI believes that the recent data reinforces its decision to shift toward integrating friends into the online dating experience.

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Some recent engagement statistics regarding women and the new friend of friend feature on AYI include that:

  • Over 5,000 women have messaged a friend on Facebook about a potential date on AYI;
  • Over 150,000 connections have been initiated by women when they have a friend in common;
  • Approximately 3 million women on AYI have friend of friend search results; and
  • New York City women are most likely to message their friend about a date beforehand.

"Meeting through friends is a feature that women have been craving in online dating," said SNAP's President and Chief Executive Officer Clifford Lerner.  "Women are instinctively cautious when it comes to online dating and they want a measure of comfort and security.  Meeting someone with whom they share a mutual friend is a terrific way to build trust and helps to give them the comfort they're looking for.  We believe that the data supports this conclusion as over 5,000 women have messaged their friends to learn about a potential date on AYI, with over 150,000 connections that have been initiated by women when there is a friend in common."

Lerner adds, "Our mission at AYI is to improve the online dating experience.  Enabling women to meet through mutual friends seemed like a natural fit, given that 55% of them who have dated online report having a bad experience and 56% report that their date lied on their profile. We're thrilled that AYI's scale and tens of millions of Facebook-connected profiles put us in the position of being able to deliver an experience that we believe will drastically improve the online dating experience.  One of the pleasant surprises of the new feature is the engagement of single women over the age of 40.  Women over age 40 are 71% more likely to message a man and women over age 55 are 94% more likely to message men when there is a friend in common."

About SNAP Interactive, Inc.
SNAP Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms.  SNAP's flagship brand, AYI is one of the largest social dating applications on the Internet with millions of monthly active users on the Facebook platform, and offers a completely integrated Facebook, iPhone, Android and Web  and mobile dating application.  With 51% of singles reporting 'bad' experiences when meeting people online, AYI's mission is to improve the experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections.  For more information, please visit http://www.snap-interactive.com/, its blog at http://devblog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc.  Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

PR Contact:
Kayla Inserra

IR Contact:
Denise Garcia

Industry Data
The data included in this press release regarding industry trends, user experiences and relative industry position are based on a variety of sources, including third-party surveys, internally-derived metrics across all platforms through which our application is accessed, industry publications and estimates based on our knowledge and experience in the industry in which we operate.  This information may prove to be inaccurate due to the method by which we or third parties obtained some of the data or because this information cannot always be verified with complete certainty due to the limits on the availability and reliability of user data, the voluntary nature of the data gathering process and other limitations and uncertainties. Further, this information, in certain cases, is based on historic data and may not reflect the most current data available.  As a result, you should be aware that industry data included in this press release, and estimates and beliefs based on that data, may not be reliable.  We have not independently verified all of the industry data included in this press release and cannot guarantee its accuracy or completeness.

The poll results are some of the findings of an Ipsos poll conducted March 12March 18, 2013.  For the survey, a national sample of 3,016 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. A survey with an unweighted probability sample of 3,016 and a 100% response rate would have an estimated margin of error of +/- 2 percentage points 19 times out of 20 of what the results would have been had the entire adult population of parents in the United States had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to anticipate and respond to changing user and industry trends and preferences; reliance on a very limited number of third party platforms to run the Company's applications and the ability of third party platforms to take action against these applications; the intense competition in the online dating marketplace; the ability to establish and maintain brand recognition; the ability to develop and support successful applications for mobile platforms; the success of the redesigned AYI brand and product; the success of the new friends of friends feature on the AYI product; the likelihood of users to make connections or interact with other users using the friend of friend feature on AYI; and circumstances that could disrupt the functioning of the Company's applications and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.


*A 'connection' or to 'connect' is defined as a user on AYI either faving or messaging another user.

SOURCE SNAP Interactive, Inc.