Whataburger Brings the Heat With Spicy 'Jalapeno Week'

SAN ANTONIO, Feb. 14, 2011 /PRNewswire/ -- Whataburger is heating up February's chilly weather with its Jalapeno Week promotion. Beginning Monday, February 14th through Sunday, February 20th, customers can add jalapenos to any burger, sandwich, taquito or other entree for free.

"Our customers are no stranger to the heat of our jalapenos, we get about 200,000 requests a week to add jalapenos," said Rich Scheffler, Group Director of Marketing for Whataburger Restaurants LP. "Jalapeno Week is a way for us to celebrate our jalapeno-loving customers and also encourage others to customize their Whataburger and turn up the heat."

Whataburger has long offered customers the option to add jalapenos to its menu items. In honor of the jalapeno, dine-in or drive-thru customers will be able to add free whole, sliced or grilled jalapenos upon request.

Some Whataburger customer favorites include:

• A Whataburger with grilled jalapenos - 100% American beef, mustard, lettuce, tomato, pickles, diced onions, a slice of American cheese and grilled jalapenos
• Chicken strips paired with a whole jalapeno
• Breakfast on a Bun "Ranchero Style" - bacon or sausage, a slice of American cheese and egg mixed with jalapenos and picante sauce on a toasted bun
• Grilled chicken salad with jalapenos - blend of romaine lettuce with grape tomatoes, a marinated grilled chicken filet and sliced jalapenos

In addition to adding jalapenos, customers can customize their burgers with cheese, bacon, extra patties and much more - in fact, there are more than 36,864 possible combinations. The famous Whataburger is exactly the same today as it was in 1950 - an all American fresh, never frozen beef patty with four dill pickle slices, three fresh tomato slices, crisp lettuce, onions and mustard, served on a freshly baked and toasted 5-inch bun.

Whataburger's Jalapeno Week is part of Whataburger Serves, a series of themed events designed to share the Whataburger spirit of selfless service with customers, employees and the community. Some Whataburger restaurants will also celebrate the week by holding jalapeno eating contests to benefit local charities. Through these contests, Whataburger expects to donate $7,000 back to local nonprofit organizations.

ABOUT WHATABURGER SERVES:

Whataburger's Jalapeno Week is part of Whataburger Serves. This long-term initiative is a series of events, each designed to build employee team spirit and morale, showcase Whataburger's appreciation for its customers and support local groups in need. To learn more about Whataburger Serves and coming plans, visit www.whataburger.com/whataburger_serves.

ABOUT WHATABURGER:

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers:  "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states. Visit www.whataburger.com for more information on the company.

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SOURCE Whataburger Restaurants LP