Whataburger Debuts Official History Book

Book showcases the unique business and rich family history of burger icon

Jun 08, 2011, 12:13 ET from Whataburger

SAN ANTONIO, June 8, 2011 /PRNewswire/ -- Just in time for Father's Day, family-owned and operated Whataburger today announced the debut of the company's official history book; The Whataburger Story, How One Man's Dream and One Woman's Heart Inspired a Business to Become a Family. The hardback, coffee-table book is available for purchase on the company's web site, www.whataburger.com.

The Whataburger Story, written by Whataburger historian Greg Wooldridge, weaves together the successful business history of the iconic burger brand, with the rich family history that made it all possible. Full of photos, letters, testimonials, and memories, the book showcases Whataburger's unique tradition and culture in 160 colorful pages.

"The subtitle of this book says it all. Whataburger is about more than serving the freshest burgers. The common thread of family has always run through this company, starting with Harmon and continuing with Grace," said Pam Cox, group director of corporate communications, Whataburger Restaurants L.P. "Today, that legacy is still being carried on by their children, Tom, Lynne and Hugh Dobson, and all of the employees that we call our family."

Still family owned and operated after more than 60 years, Whataburger was founded by Harmon Dobson in 1950 as a small roadside hamburger stand in Corpus Christi, Texas. Harmon's zeal for life and confident determination helped Whataburger grow in the early and mid 1960's, when his untimely death in 1967 tragically cut his dream short. From that point forward his wife, Grace Dobson, dedicated herself to carrying on Harmon's dream, ultimately passing that dream on to their three children.

Today, the Whataburger spirit and unique culture of family unite more than 20,000 passionate employees, endearingly called Family Members. This family forms the backbone and the driving force behind the company that serves "What-a-burger!" every time.

A limited supply of The Whataburger Story, How One Man's Dream and One Woman's Heart Inspired a Business to Become a Family is available for $39.99 at www.whataburger.com.


Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company or become a fan on Facebook at http://www.facebook.com/whataburger.

Suzanne Miller or Tracy Aiello
SPM Communications
(817) 329-3257


Meredith Hargrove
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6403

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SOURCE Whataburger