What's A Billion Dollar Olympic Advertising Campaign Worth If It Can't Be Measured?

ATLANTA, July 31, 2012 /PRNewswire/ -- The Olympics isn't just about athletes from around the world showing off their refined skills. It's also the platform for some of the most expensive and creative advertising campaigns. Opening ceremonies alone pull in approximately 40 million viewers and companies such as Coke, VISA, Citi, McDonalds and Proctor & Gamble took major sponsorship placements to impress upon us that they are Olympic-worthy brands.

As marketing departments shell out multi-million dollar budgets, they must remember that branding is nothing more than reputation. Advertising may generate impressions and good will, but it does not supersede customer experience and reputation.

In his blog series surrounding the Olympics and advertising, Response Mine Interactive Founder and President Ken Robbins challenges companies to measure response rates and actual revenues generated, rather than haphazardly spending ad dollars.

To read the rest of this blog series, go to: http://bit.ly/MWq71X

About Response Mine Interactive

Response Mine Interactive (RMI), a digital marketing services firm founded on direct response principles, which focuses holistically on achieving online category domination for brands. Dedicated to ROI through media driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets.  For more information, visit www.responsemine.com or call 404-233-0370 x318.

SOURCE Response Mine Interactive