LONDON, March 21, 2012 /PRNewswire/ --
A huge 88% of British Filofax users keep an electronic diary alongside a traditional Filofax organiser, as revealed in a recent survey by Filofax, the personal organiser company. This trend of mixing technology with tradition may be surprising in a smart phone savvy culture, but a significant 72% of respondents describe traditional personal organisers as 'stylish', highlighting the important dual purpose of the Filofax organiser as fashion accessory.
A whopping 79% of respondents record their social diary in a Filofax organiser, compared to just 57% using an organiser for business purposes. Perhaps the appeal of the Filofax organiser as a fashion accessory drives a greater level of high-visibility social use?
Sharon Golbey of Filofax comments "With our classic and fashion trend designs, and recent collaboration with designer, Alice Temperley, a Filofax organiser can be a stylish solution for scheduling work and life activity."
Golbey continues, "One Filofax personal organiser can last a lifetime, users simply replace the paper organiser refills as needed, recycling the old ones. A Filofax organiser can become truly personal, tailored to individual use, with refill types ranging from diary, address book and to-do lists, to lined notepaper."
Filofax organisers are available in a range of sizes, from 'mini', a small handbag-friendly version, to A4, with personal organiser refills of all sizes available to buy all year round.
Notes to editors:
Survey conducted by KRC Research