When Social Media becomes the Front Lines of Communication

ATLANTA, Nov. 15, 2011 /PRNewswire/ -- The Georgia Chapter of the Public Relations Society of America will hold its monthly luncheon on Thursday, December 1, 2011.

(Logo: http://photos.prnewswire.com/prnh/20110308/CL60927LOGO)

Discover what happens and how to manage when social media becomes the front lines of communication for your company.  Learn how media, consumers and stakeholders shift from the traditional and push for information through social media channels and expect timely, if not immediate, responses.

Hear the engaging and informative story from guest panelists John Kraft of Georgia Power and Ike Pigott of Alabama Power who will share how weather disasters led to a change in their public relations efforts.  Severe weather prompted these two companies to take to social media's front lines to meet communication expectations and they'll relate how those efforts have altered their public relations efforts.  They will also explain the broader perspective from the executive teams who took notice and tapped internal teams to respond and build their reputations through consistent SM messaging.

Take away insights, tips and real case studies about how they use social media to prepare people and plans for both urgent and ongoing communications.

The luncheon will be held at Maggiano's-Buckhead, 3368 Peachtree Road NE, Atlanta, with 11:30 a.m. registration and a noon lunch and program.  Register here:  http://bit.ly/ttt5Wd  

CONTACT:  Denise Grant at www.prsageorgia.org or 770-440-6369

SOURCE Georgia Chapter of the Public Relations Society of America