Where's The Beef? Why Verde Farms Wants Grass-Fed Beef To Be On More American Dinner Tables

Consumer health, animal welfare, and environmental sustainability are guiding pillars as brand continues rapid growth

Dec 03, 2015, 10:01 ET from Verde Farms

BOSTON, Dec. 3, 2015 /PRNewswire/ -- Verde Farms, a leading provider of 100% grass-fed, grass-finished beef and lamb for both retail and food service, today announces several new brand initiatives, including a website re-launch and a packaging refresh to position the company towards a new phase of growth. The demand for grass-fed beef in the U.S. has fueled exceptional growth for Verde Farms. Founded in 2005, the company experienced 70% sales growth in 2014 and is on track for another record year of growth as 2015 comes to a close.

"I think you're seeing a shift in how we think about beef here in the states. It's not just about reducing meat consumption and depriving ourselves – it's about eating better meat," said Dana Ehrlich, CEO and co-founder. "The reason we're seeing such success is because Verde Farms has always been committed to sourcing and delivering the best 100% grass-fed and grass-finished beef products that are better across the board. Better for consumers, better for the animals and better for the environment."

While the company's first customers were upscale restaurants, caterers, and medical facilities that wanted an organic and grass-fed alternative, Verde Farms now services fine retailers nationwide. The company has also gained loyal food service accounts like Boston-based Boloco, among others.

Heading into 2016, Verde Farms has also quadrupled its sales team and plans to expand its branded retail presence so consumers know to look for the green and orange Verde Farms logo when seeking the best quality meat and lamb. Studies suggest that grass-finished beef may be lower in fat and calories than grain-finished beef and has higher levels of Omega-3 fatty acids, CLA's (Conjugated Linoleic Acid — an essential fatty acid thought to reduce heart disease and cancer risks), and more antioxidant vitamins, like Vitamins E.*

While visiting South America, Ehrlich was inspired by the expansive pastures and grass-fed cattle that roam in stark contrast to conventional beef farming in the U.S. A former engineer at Intel, Ehrlich leveraged his background in product development with a passion for sustainable, high-quality meat to found Verde Farms. Alongside Tuck School of Business classmate and Co-Founder, Pablo Garbarino, the two built the company on three guiding principles – health benefits for the consumer, animal welfare and environmental sustainability. Today, Verde Farms is the number 1 importer of grass-fed beef from Uruguay and also sources from family farms in Australia, New Zealand, and North America.

"Beginning with family farmers that we've diligently selected, we wanted to provide consumers with a better option – one that was not only more nutritious, but also better for the environment and for the animals themselves," said Ehrlich. "We have been meticulous every step of the way to ensure that our cattle is raised as nature intended – on pastures and with grass feed only – and that we provide a delicious, premium product." 

About Verde Farms
Verde Farms is a leading provider of organic, 100% grass-fed and grass-finished beef and lamb for both retail and food service. Committed to working with family farmers on a global basis to support a traditional way of life, Verde Farms allows animals to be raised as nature intended and aims to democratize the consumption of high-quality, naturally-raised meats worldwide. Different from the conventional meat industry, Verde Farms works closely with family farmers in Uruguay, Australia, New Zealand, and North America that farm by a "Never-Ever" commitment. This means that feedlots, grain, antibiotics, and growth hormones are never part of the picture. Verde Farms' organic program raises the bar even further by avoiding the use of synthetic pesticides or fertilizers. To learn more about Verde Farms, visit VerdeFarms.com.

*Source MayoClinic.org


SOURCE Verde Farms