While Apps Capture Buzz, go2 Media Sees Mobile Web and Local Content Attracting Eyeballs

BOSTON, March 31 /PRNewswire/ -- go2 Media (www.go2.com) announced today that the company's mobile web efforts have resulted in audience growth of more than 220% since last year's CTIA Wireless 2009 conference. With nearly 5MM monthly unique visitors, go2 is the largest entertainment guide on the mobile web. As reported by analyst firm Ground Truth, go2.com is the seventh largest portal on the mobile web, ranking higher than both MSN and ASK.com. As an entertainment portal, go2 has more mobile web traffic than Yelp, Fandango, Yellowpages.com, US Magazine, Sports Illustrated and USA Today combined.

"To see the popularity of mobile focused companies like go2 in the company of more established major media brands is a clear sign that the mobile web is truly a new medium," said Michael Libes, founder Ground Truth. "Consumers will gravitate to the products that best meet their needs. Location-based services are particularly compelling while mobile, and as this data show, have helped go2 drive traffic and earn a position among the top mobile portals."

go2's growth can be attributed to a more than 5x increase in requests for local content and services. Users are declaring their locations and getting targeted content recommendations around what to do and where to go.

"There is tremendous buzz today around location awareness in mobile and it's well deserved," said go2 CEO Dan Smith. "It's deserved not because of what's available today, but because of what's on the way. User perception of their mobile devices is evolving from being a handy way to Google trivia answers, to being a truly valuable local resource. We're at the earliest stage of this evolution and go2 is already seeing dramatic growth given our local and mobile focus."

About go2 Media

go2 Media is a mobile media company powering the mobile web's leading local entertainment portal and enabling mobile publishers with local arts and entertainment content. The company helps consumers on the go find what's happening nearby, including concerts, movies, events, dining and nightlife.  By leveraging its local editorial network and mobile publishing technology, go2 delivers quality local recommendations to consumers in every major US market. Its products are free to users and sponsored by quality advertisers seeking to connect with go2's 18-34 year old users across all carriers and devices. go2 Media is headquartered in Boston, Massachusetts. For more information, visit http://www.go2.com.

SOURCE go2 Media