Whip-it® Cleaner Whips Onto The National Scene With Expansion Into All Bed Bath And Beyond Stores

BOCA RATON, Fla., Sept. 11, 2014 /PRNewswire/ -- Once sold door to door, Whip-It® (www.amazingwhipit.com) has now taken the environmentally-friendly product market by storm, landing prime retail positioning nationally in Bed Bath and Beyond stores throughout the U.S. and Canada.

First created in 1989, Whip-It® was green before being green was cool.  "It actually began as a cleaning product for boats since nearly all marine cleaners were made from toxic acids, ammonia and alcohol," said company CEO, John Alessi. "We knew we couldn't save the environment from these toxins, but we could at least do our part."

Whip-It® made its eco-friendly debut into the world just as things were beginning to turn "green". It became the ultimate eco-friendly stain remover with the ability to remove hundreds of stains with ease. 

Whip-It® contains no acids, alcohol, ammonia, bleaches or harsh chemicals.  It was the first all-natural cleaning product that was not only extremely effective, but also does not harm the ocean or environment. 

Boaters fell for it hook, line and sinker. They used it on every surface from fiberglass to plastic, canvas, metal and teak. Whip-It® worked so well that customers started taking the cleaner into their homes for everyday use. It was an "ah-ha" moment for the Florida-based company, which then shifted its focus to selling directly to commercial businesses across the country.

"Everyone wants a green cleaner, but unfortunately the biggest dilemma is that many of them just don't work. We wanted one that is powerful enough to beat the traditional chemical-based products on pure performance, and yet safe enough to use around your family and pets," Alessi explained.  He knew that in order to build a greater customer awareness, the company needed to be showcased on a national level. 

Whip-It® is now enjoying a successful 3-year run on the Home Shopping Network (HSN) as an "As Seen on TV" brand. It has quickly become one of the top-selling cleaning products on the channel and continues to sell out regularly. "Our goal was to create the most powerful eco-friendly products in the market and we feel that we have succeeded," says Alessi.   The fast-growing company is aggressively working on expanding the brand into kitchen, bathroom, baby and specialty products.  Stay Tuned!

Media Contact: Lori McQuestion
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SOURCE Whip-It