Whiskey Market size is set to grow by USD 34,078.61 million from 2022 to 2027|Increasing demand for premium whiskey to boost the market growth - Technavio

NEW YORK, July 11, 2023 /PRNewswire/ -- The global whiskey market size is estimated to grow by USD 34,078.61 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 6.02% during the forecast period. APAC will be contributing 50% to the market growth. Factors such as the increasing disposable income of people, the growing popularity of Western culture, and the introduction of new flavors of whiskey are driving the growth of the whiskey market in APAC. Moreover, the consumption of alcoholic beverages grows significantly in low- and middle-income countries, while the total volume of alcoholic beverage consumption is stable in high-income countries. Hence, such factors boost the regional market growth during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Whiskey Market - Segmentation Assessment

Segment Overview

This report extensively covers market segmentation by distribution channel (off trade and on trade), product (Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

• The off-trade segment will be significant for market growth during the forecast period. The main factor driving the expansion of this market is the rising popularity of whiskey among residential users, which is fueled by an increase in whiskey demand worldwide. Convenience stores carry a wide variety of goods, including coffee, groceries, snack foods, confectionery, soft drinks, nicotine products, over-the-counter medications, toiletries, newspapers, and alcoholic beverages like whiskey. Mom-and-pop shops and other retailers have begun offering whiskey in response to local customers' demands. Customers benefit from convenience because they have a variety of options to pick from.

Insights on the market contribution of various segments including country and region wise, historic market data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Whiskey Market – Market Dynamics

Key factor driving market growth

• The growth of the whiskey market is mostly driven by the rising demand for premium whiskey.
• The demand for premium whiskey is rising due to the large increase in per capita income worldwide. The worldwide whiskey industry is anticipated to rise due to the rising demand for premium whiskey and artisan whiskey.
• Due to the rising demand, retailers now provide high-end whiskey types. Because of their authenticity, flavor, and brand, premium whiskey kinds are frequently favored.
• As a result, it is expected that the rising demand for premium whiskeys will propel the expansion of the global whiskey market.

Leading trends influencing the market 

• The increasing demand for craft whiskey is an emerging trend in the whiskey market.
• Since consumers demand more premium products, the demand for craft whiskey is increasing. Furthermore, players in the market are launching new products to meet the rising consumer demand.
• For example, the Ironroot Republic, which won the title of Best Craft Whiskey Distillery in 2019, launched two straight bourbons and a limited release of straight corn whiskey.
• Moreover, the increasing demand for craft whiskey is leading to the opening of new distilleries in various countries such as India and Australia. Hence, such trends boost the market growth during the forecast period.

Major challenges hindering the market growth

• The growth of the whiskey market will be hampered by the rising competition from other alcoholic beverages.
• The worldwide whiskey market will face competition from other alcoholic beverages including vodka, rum, brandy, and others over the projected period. Whiskey sales are being significantly impacted by the rising demand for other alcoholic drinks such as mezcal, vodka, rum, and tequila in the US and other North and South American nations.
• Similarly, European nations including Germany, France, Italy, Russia, Belgium, and Sweden are seeing an increase in demand for alcoholic beverages like vodka, rum, and tequila. 
• This has impacted their countries' market revenues and volumes.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this whiskey market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the whiskey market between 2023 and 2027
• Precise estimation of the size of the whiskey market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the whiskey market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of whiskey market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global whiskey market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global whiskey market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Off trade - Market size and forecast 2022-2027
• Exhibit 34: Chart on Off trade - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Off trade - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Off trade - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Off trade - Year-over-year growth 2022-2027 (%)

• 6.4 On trade - Market size and forecast 2022-2027
• Exhibit 38: Chart on On trade - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on On trade - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on On trade - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On trade - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Scotch whiskey - Market size and forecast 2022-2027
• Exhibit 47: Chart on Scotch whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Scotch whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Scotch whiskey - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Scotch whiskey - Year-over-year growth 2022-2027 (%)

• 7.4 American whiskey - Market size and forecast 2022-2027
• Exhibit 51: Chart on American whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on American whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on American whiskey - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on American whiskey - Year-over-year growth 2022-2027 (%)

• 7.5 Canadian whiskey - Market size and forecast 2022-2027
• Exhibit 55: Chart on Canadian whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Canadian whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Canadian whiskey - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Canadian whiskey - Year-over-year growth 2022-2027 (%)

• 7.6 Irish whiskey - Market size and forecast 2022-2027
• Exhibit 59: Chart on Irish whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Irish whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Irish whiskey - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Irish whiskey - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 India - Market size and forecast 2022-2027
• Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 France - Market size and forecast 2022-2027
• Exhibit 105: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Allied Blenders and Distillers Pvt. Ltd.
• Exhibit 120: Allied Blenders and Distillers Pvt. Ltd. - Overview
• Exhibit 121: Allied Blenders and Distillers Pvt. Ltd. - Product / Service
• Exhibit 122: Allied Blenders and Distillers Pvt. Ltd. - Key offerings

• 12.4 Asahi Group Holdings Ltd. 
• Exhibit 123: Asahi Group Holdings Ltd. - Overview
• Exhibit 124: Asahi Group Holdings Ltd. - Business segments
• Exhibit 125: Asahi Group Holdings Ltd. - Key news
• Exhibit 126: Asahi Group Holdings Ltd. - Key offerings
• Exhibit 127: Asahi Group Holdings Ltd. - Segment focus

• 12.5 Bacardi Ltd. 
• Exhibit 128: Bacardi Ltd. - Overview
• Exhibit 129: Bacardi Ltd. - Product / Service
• Exhibit 130: Bacardi Ltd. - Key offerings

• 12.6 Beam Suntory Inc. 
• Exhibit 131: Beam Suntory Inc. - Overview
• Exhibit 132: Beam Suntory Inc. - Product / Service
• Exhibit 133: Beam Suntory Inc. - Key offerings

• 12.7 Brown Forman Corp. 
• Exhibit 134: Brown Forman Corp. - Overview
• Exhibit 135: Brown Forman Corp. - Product / Service
• Exhibit 136: Brown Forman Corp. - Key offerings

• 12.8 Constellation Brands Inc. 
• Exhibit 137: Constellation Brands Inc. - Overview
• Exhibit 138: Constellation Brands Inc. - Business segments
• Exhibit 139: Constellation Brands Inc. - Key offerings
• Exhibit 140: Constellation Brands Inc. - Segment focus

• 12.9 Davide Campari Milano NV 
• Exhibit 141: Davide Campari Milano NV - Overview
• Exhibit 142: Davide Campari Milano NV - Business segments
• Exhibit 143: Davide Campari Milano NV - Key offerings
• Exhibit 144: Davide Campari Milano NV - Segment focus

• 12.10 Diageo Plc 
• Exhibit 145: Diageo Plc - Overview
• Exhibit 146: Diageo Plc - Business segments
• Exhibit 147: Diageo Plc - Key offerings
• Exhibit 148: Diageo Plc - Segment focus

• 12.11 Heaven Hill Sales Co. 
• Exhibit 149: Heaven Hill Sales Co. - Overview
• Exhibit 150: Heaven Hill Sales Co. - Product / Service
• Exhibit 151: Heaven Hill Sales Co. - Key offerings

• 12.12 John Distilleries Pvt. Ltd. 
• Exhibit 152: John Distilleries Pvt. Ltd. - Overview
• Exhibit 153: John Distilleries Pvt. Ltd. - Product / Service
• Exhibit 154: John Distilleries Pvt. Ltd. - Key offerings

• 12.13 Kirin Holdings Co. Ltd. 
• Exhibit 155: Kirin Holdings Co. Ltd. - Overview
• Exhibit 156: Kirin Holdings Co. Ltd. - Business segments
• Exhibit 157: Kirin Holdings Co. Ltd. - Key offerings
• Exhibit 158: Kirin Holdings Co. Ltd. - Segment focus

• 12.14 Luxco Inc. 
• Exhibit 159: Luxco Inc. - Overview
• Exhibit 160: Luxco Inc. - Product / Service
• Exhibit 161: Luxco Inc. - Key offerings

• 12.15 LVMH Moet Hennessy Louis Vuitton SE
• Exhibit 162: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibit 163: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibit 164: LVMH Moet Hennessy Louis Vuitton SE - Key news
• Exhibit 165: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibit 166: LVMH Moet Hennessy Louis Vuitton SE - Segment focus

• 12.16 Pernod Ricard SA 
• Exhibit 167: Pernod Ricard SA - Overview
• Exhibit 168: Pernod Ricard SA - Product / Service
• Exhibit 169: Pernod Ricard SA - Key offerings

• 12.17 William Grant and Sons Ltd. 
• Exhibit 170: William Grant and Sons Ltd. - Overview
• Exhibit 171: William Grant and Sons Ltd. - Product / Service
• Exhibit 172: William Grant and Sons Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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