COLUMBUS, Ohio, Nov. 29, 2018 /PRNewswire/ -- White Castle, America's first hamburger chain, today unveiled the design for its 2018 commemorative ceramic mugs just in time for the holiday season. The mugs, which are released annually, feature a new, custom design by award-winning fashion prodigy and lifelong Craver, Telfar Clemens. The mugs are now available in restaurants for just $5.99, with net proceeds benefitting the Robert F. Kennedy Human Rights bail fund for school-age youth held on Rikers Island.
"For many years, White Castle has enjoyed producing these one-of-a-kind mugs for White Castle customers and fans everywhere to add to collections or pick up as a quick and fun gift for others," said Jamie Richardson, vice president at White Castle. "This year, we're particularly excited to be able to bring our Cravers a custom design by our close friend and partner, Telfar Clemens, the brains behind the TELFAR fashion line and our bold and beautiful uniforms worn every day by thousands of team members nationwide."
Clemens, the designer behind TELFAR, a unisex clothing line established in 2005, and 2018 winner of the CFDA/Vogue Fashion fund, is a true lifelong Craver after growing up around the corner from a White Castle in Queens, New York. In 2017, White Castle announced a wide-ranging partnership with the independent, young label to reimagine and design original uniforms for White Castle's nearly 400 restaurants and 10,000 team members. The partnership also includes various extensions, such as the new collectable mug design and even a limited-edition streetwear collection which sold out within days after launch.
Following the successful rollout of the reimagined team uniforms, White Castle was quick to induct Clemens and his creative partner, Babak Radboy, into the most exclusive fast food fan club in existence, the Cravers Hall of Fame. The TELFAR team joins other high-profile celebrity Cravers in the hall of fame like rock and roll icon, Alice Cooper, and the stars of "Harold & Kumar Go to White Castle," John Cho and Kal Penn.
"TELFAR is about a more democratic vision of not just fashion but America," said Telfar Clemens of TELFAR. "Having an American icon like White Castle as our partner has been a core part of our American dream — and working together through the Robert F. Kennedy bail fund helps make that dream accessible to all."
Since the partnership began, Telfar has designed and produced two sets of White Castle team member uniforms, taking inspiration from White Castle's originality and integrity. Clemens is currently producing a third line of uniforms to be released in 2019.
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About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves® as a family-owned business for 97 years. The company was founded in Wichita, Kansas, in 1921, serving The Original Slider®, made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states. The pioneering original slider, Time Magazine's most influential burger of all time, is served alongside a menu of creatively crafted sliders and other tasty food options. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle's famous fare in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world.
Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app. Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit whitecastle.com.
SOURCE White Castle