White Castle® to Transform into "Night Castle" During Shortest Night of the Year with the Release of Three Custom Cocktails and a Limited-Edition T-Shirt
Cocktails Paired with Popular Sliders Available in Restaurants and Grocery Aisles
COLUMBUS, Ohio, June 18, 2020 /PRNewswire/ -- Saturday, June 20, is the Summer Solstice, traditionally known as the longest day of the year. But with the longest day comes the shortest night, and that's the part of the Summer Solstice that White Castle, known by loyal Cravers as a nighttime hotspot, wants to celebrate.
So just in time for the annual astronomical event, White Castle is releasing three "Cocktails and Craves" pairings, each one featuring a mouthwatering White Castle Slider and a delightful custom drink – mixed with a beverage from Coca-Cola Freestyle® machines found in virtually every White Castle. Cravers everywhere are encouraged to indulge in one, two or all three of the pairings in honor of the special, once-a-year occasion.
"The night of June 20th won't last long, so we want to help make every moment count," said Jamie Richardson, vice president of White Castle. "We've come up with three custom cocktail recipes so that Cravers will have what they need to get in the spirit of the celebration."
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White Castle has enlisted Mr. Gandy, a one-of-a-kind Craver, to introduce its "Cocktails and Craves" pairings – and the original cocktail recipes – in a series of video posts that will appear on White Castle's Facebook and Instagram accounts as well as its website beginning Saturday and running over the next few weeks. But no worries if you can't wait until then because we're providing a sneak peek at the "Cocktails and Craves" pairings:
- "Orange Afterglow" – perfect with the Original Slider
- "Castillo Rosado Margarita" – perfect with a Jalapeno Cheese Slider
- "Midnight Merlot Punch" – perfect with a Cheese Slider
White Castle is making it easy for Cravers to make these custom cocktails. Its social media posts will include a coupon for a complimentary 30-ounce medium drink from one of its Coca-Cola Freestyle machines. No purchase is necessary. Cravers can pick up some Sliders and a drink at their nearest White Castle or purchase the cocktail ingredients and a box (or two or three) of Sliders from the freezer aisle at their favorite grocery store to make at home.
As part of the shortest night celebration, White Castle has created a special "Night Castle" t-shirt, which will be available at White Castle's House of Crave online gift shop. White Castle is also encouraging Cravers to share their own original cocktail recipes using the hashtag #CocktailsAndCraves.
"Everyone knows the vibe changes after dark at White Castle," Richardson said. "When the sun goes down, White Castle turns to 'Night Castle.' What better place to celebrate the shortest night of the year?"
Here are the recipes for the custom "Night Castle" cocktails. Please drink responsibly.
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Orange Afterglow (perfect complement to the Original Slider) |
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12 oz. lager beer |
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4 oz. Seagram's® Ginger Ale orange |
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1 orange slice, for garnish |
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Pour the beer into a chilled pint glass. Gently add the Seagram's® Ginger Ale orange. Garnish with a fresh orange slice. Serve. |
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2. |
Castillo Rosado Margarita (perfect complement to a Jalapeno Cheese Slider) |
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1 lemon wedge, for rimming glasses |
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2 c. ice |
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¼ c. fresh lemon juice |
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½ c. triple sec |
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1 c. tequila |
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2 ¼ c. Minute Maid® pink lemonade |
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4 lemon slices, for garnish |
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Rub a lemon wedge around the rim of four glasses, then dip rims into salt. To each glass, add ice, lemon juice, triple sec, tequila and pink lemonade. Stir to combine. Garnish each glass with a lemon slice. Serves 4. |
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3. |
Midnight Merlot Punch (perfect complement to a Cheese Slider) |
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5 oz. Merlot red wine |
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6 oz. Sprite® raspberry |
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Ice |
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1 orange slice, for garnish |
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1 pineapple chunk, for garnish |
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1 strawberry slice, for garnish |
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1 lemon wedge, for garnish |
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1 mint sprig, for garnish |
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Fill a tall glass with ice and top with the Merlot. Gently add the Sprite® Raspberry. Garnish with the orange slice, pineapple chunk, strawberry slice, lemon wedge, and mint before serving. |
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About White Castle®
White Castle, America's first fast-food hamburger chain, has been making hot and tasty sliders as a family-owned business for more than 99 years. Based in Columbus, Ohio, White Castle started serving The Original Slider®, made from 100% USDA inspected beef, in 1921. Today White Castle owns and operates more than 365 restaurants dedicated to satisfying customers' cravings, morning, noon and night and sells its famous fare in retail stores nationwide, in a growing number of international locations, and at military exchanges around the world. The Original Slider, named in 2014 as Time Magazine's most influential burger of all time, is served alongside a menu of creatively crafted sliders and other mouthwatering food options, including White Castle's Impossible™ Slider, named by Thrillist in 2019 as the "Best Plant-Based Fast Food Burger." White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants, bakeries and frozen-food processing plants. White Castle is known for the legendary loyalty of its team members, more than one in four of whom have worked for White Castle for at least 10 years, and of its faithful fans, affectionately referred to as Cravers, many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app, available at iTunes App Store or Google Play, makes it easy for Cravers to access sweet deals and place pick-up orders any time. They can also have their orders delivered using one of White Castle's delivery partners. For more information on White Castle, visit whitecastle.com.
SOURCE White Castle
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