White Smile Global, Inc. Announces Initiation of Prospective, Randomized U.S. Clinical Trial for the White Smile® Complete™ Dual Oxygen-Infused Oral Foam

SOUTH BEACH, Fla., Nov. 1, 2011 /PRNewswire/ -- White Smile Global, Inc. (OTCBB: WSML) today announced the initiation of a prospective, randomized U.S. clinical trial for the White Smile® Complete™ Dual Oxygen-Infused Technology™ teeth whitening foam system that whitens teeth by using a combination of patent-pending cleaning and whitening foams.  This revolutionary new product is a daily use oral foam designed to replace tooth "pastes" and "gels" during daily oral care (brushing).

The Company stated that the completion of this clinical study is the final stage of the process before making the product lines recently announced available for purchase to consumers.  White Smile Global Inc., plans on introducing the White Smile® Complete™ Dual Oxygen-Infused Technology™ Teeth Whitening Foam System on the market in the United States as well as Internationally via online e-commerce platforms as well as through retailers.

"We are very excited to get this clinical trial started, as the data from such tests give us the ability to independently confirm the claims about each product.  This is an essential element that retailers worldwide require before putting a product like White Smile™ on their shelves," states Omar Ahmadzai, CEO of White Smile Global, Inc.  "Clinical studies are the final and most important piece to the puzzle, and we are confident that the results will conclude very exciting results."  

The U.S. clinical trial will evaluate the benefits of this unique product that uses Oxygen-Infused Technology®,  a cutting-edge, technology that introduces, for the first time an oxygen infused foaming whitening system designed to make smiles whiter and brighter than ever before without sensitivity.  More than eighty (80) subjects from the South Florida area will be enrolled in the study to be performed by the PSC Research Institute of Delray Beach, FL.  

Dr. Martin Giniger, the Chief Science Officer of White Smile Global Inc. says, "The White Smile® Complete™ Dual Oxygen-Infused Technology® Daily Use Foam System offers patients a teeth therapy that has been designed to both deeply clean and whiten teeth using the power of two kind of foams that when used together provide the end-user with dramatic results."  He also says, "We are pleased to be involved in the clinical efforts to study a new Teeth Whitening system that could address an unfulfilled need for a peroxide-free, sensitivity free teeth whitening product. This new system is designed to penetrate deeply and rapidly, because oxygen infused foams penetrate much better than gels or pastes."

The clinical study will seek to confirm the claims that the product works safely, effectively and without associated teeth sensitivity. In preliminary studies the company has found that the product whitens up to eight (8) shades in just 2 weeks with two tooth brushes daily.  In these pilot studies it was also shown that the product whitens much better than the leading whitening toothpastes and just as well as the market leading whitening strips.

About White Smile Complete™


The White Smile Complete™ Dual Oxygen-Infused Technology® teeth whitening foam system has a two-part formula that provides both true stain removal and whitening – and therefore it is designed to achieve longer lasting results. This revolutionary product provides exactly the same kind of results as a dental laser whitening, but it works even better because its detergent containing cleaning formula pre-treats and removes teeth stains before the whitening foam brightens the whitens the dental enamel. The secret to the technology is the fact that it is a true foam, infused with oxygen, that has the ability to penetrate much faster than pastes or gels, so the results are achieved lightening fast.

About White Smile Global, Inc.


White Smile Global, Inc. is a vertically integrated company specializing in highly innovative, patent-pending oral health and teeth whitening products located in South Beach Miami, Florida. The company was founded with the intent of becoming a global leader in oral health and teeth whitening technology. The Company core focus is on the OTC Teeth Whitening and "tooth paste" industry. The White Smile® brand of products are owned by White Smile Global Inc., which includes a large portfolio of patent-pending intellectual property centered on cutting edge technology and next-gen science. The Company has multiple offices worldwide.  All White Smile® products are manufactured in FDA Registered Laboratories in America.

For more information please contact:
White Smile Global Inc. Toll Free:    1.888.WSMILE1
General Information: [email protected]

FORWARD LOOKING STATEMENT

This announcement is not an offer to sell any White Smile Global ("WSML") or related securities. Offers for any given security are made only through applicable offering circulars and related documents filed with the SEC pursuant to the Securities Act of 1933 or the Securities Exchange Act of 1934. Certain statements contained herein and subsequent oral statements made by and on behalf of WSML may contain "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and includes, without limitation, statements regarding WSML's plan of business operations, product research and development activities, anticipated revenues and expenses and potential contractual arrangements and obligations. Also, our management may make forward-looking statements orally to investors, analysts, the media and others. Forward-looking statements express our expectations or predictions of future events or results. They are not guarantees and are subject to many risks and uncertainties. There are a number of factors beyond our control that could cause actual events or results to be significantly different from those described in the forward-looking statements. Any or all of our forward-looking statements in this report or in any other public statements we make may turn out to be wrong. We undertake no obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise.

SOURCE White Smile Global, Inc.