Wholesale Liquidation Auctions Grow in Popularity as a Result of Storage Auction Trend

LOS ANGELES, April 16, 2012 /PRNewswire/ -- Once considered an obscure industry, storage unit auctions have soared in popularity over the last year and a half yielding higher prices and lower profits for auction hunters. This growing trend has demonstrated higher demand and decreasing supply, forcing many former auction hunters to find alternate sources of product.

Via Trading, a leading wholesaler of liquidation goods, has been a beneficiary of this trend. With an increasing number of storage unit hunters, individuals and businesses looking to make a profit from others' discarded goods, Via Trading has simplified the transition from buying unknown and overpriced contents of storage units to buying consistent department store liquidated goods.

It is no surprise that with a staggering $1.2 billion in goods going to the auction block each year and 1 million units going to the auction block every month, entrepreneurs have turned auction hunting into a full time business. Yet due to highly rated reality TV shows such as "Storage Wars" that dramatize a business where auction participants bid on the contents of abandoned or seized storage units, many former auction hunters have learned that popularity doesn't always equal profits.  A&E's reality TV show "Storage Wars" brings in about 5 million viewers per week, many of which have gone from viewers to bidders in this fast growing industry. Consequently, ending bids per unit have almost tripled and made this business cost prohibitive for many of the industry's veteran participants.

As a result, many former auction hunters have turned towards buying wholesale liquidation goods from department stores and other retailers, where one can find everything from high end electronics and designer clothing to tools, kitchen appliances, furniture, sporting goods and other profitable items that wouldn't typically be found in an abandoned storage unit.

The $60 billion liquidation industry has provided refuge to many of these resale startups and entrepreneurs. Although both industries bare similarities, the concept of purchasing product with the purpose of turning it into profit also holds clear differences. These differences include: buying product at a fixed price, having a wider selection of products, seeing detailed listings of merchandise, thoroughly inspecting merchandise prior to purchase and what buyers appreciate most; consistent supply, which enables entrepreneurs to grow their businesses with consistent product offerings to their customer base.

Via Trading, a leader in the liquidation industry, has been honing its live wholesale auctions to continue to cater to this growing market. With ten years in the liquidation industry Via Trading has and continues to supply thousands of customers looking to make a profit by buying and selling consumer goods. Operating out of a 240,000 sq ft. warehouse in Los Angeles, the Via Trading facility is filled with thousands of pallets and several million dollars worth of inventory at any given time. Out of town customers can also visit their fully stocked website (www.viatrading.com) to make purchases, learn about the liquidation industry and take advantage of valuable resources that no other liquidation website offers. In addition to offering wholesale merchandise at fixed prices, the fast growing liquidator also accommodates those who enjoy the thrill of auctions at the company's fast paced, monthly live auction held on the first Thursday of every month at their Los Angeles facility.

Nathania Stambouli
Via Trading Corporation
877-202-3616
[email protected]

SOURCE Via Trading Corporation