SHANGHAI, Nov. 21, 2014 /PRNewswire/ The 17th Hortiflorexpo IPM Shanghai will be held by INTEX Shanghai Co., Ltd. from April 22-24, 2015 in Shanghai New International Expo Center. Up till now, apart from Holland, German, French and Taiwan pavilion, it has drawn over 400 companies to exhibit. A promising trade show in a promising new market, why not come to China to have a look yourselves?
Set up in 1958, China's hukou system (China's previous residential registration system which required one tied to one's place of residence) was to control movement of rural population into cities. Hukou System has prevented the country's 269 million migrant from receiving the same public benefits as city dwellers and is widely believed to hold back urbanization and domestic consumption. It will change once and for all as China State Council has just held Press Conference to explain the newly issued "The Opinion of Further Promotion of Hukou Registration Reformation" (hereinafter called "The Opinion").
According to the Opinion, by 2020, about 100 million migrant workers will rush into cities and enjoy equal access to urban social welfare. Think about it. What a big opportunity for the flower industry when so many people flock into cities!
Tencent proposed wechat mobile software in Jan, 2011. It has been only 3 years' time that Wechat has had over 0.6 billion users up till now. With the booming of popularity of the social interaction tool, wetchat has not only broken the barriers of urban and rural areas but also has made both urban and rural people think and behave much alike than before. More rural people have formed those habits that used to be those of urban people's, such as going to the restaurants and cinemas more frequently, consuming more bread, cake, coffee and flowers in daily life... Lots of public consumption requirements have quickly been aroused. According to a leader of a famous flower express delivery website, the sales revenue of Qixi Festival (traditional Chinese Valentine's Day, Aug. 13, 2013) was 3 times of those 2012 Valentine Day to reach over 10 million RMB.
Chairman of Jin Yuan Flowers, a famous cut flower growing company in Yunnan, says that their sales revenue of cut flowers of 2014 Qixi Festival (Aug. 2, 2014) is over 200% of that of last year.
China's e-commerce market is advancing with leaps and bounds as well. For instance, when Alibaba proposed the concept of "Double 11 for the Single" in 2009, which makes Nov. 11 a shopping festival for all single persons in China, the turnover of that single day reached RMB0.05 billion. In only five years, the turnover of Alibaba achieved RMB57.1 billion, over 1000 times compared to that of 2009.
Judging from the planting size and output of Chinese flowers, China is ranking the top 1 in the world. However, if taking industrial efficiency into consideration, the average flower output per mu is only RMB6000-RMB8000, while those of flower advanced countries such as Holland reaches RMB180,000-RMB200,000. Currently, Chinese flower export volume is about RMB3 billion and that of Holland reaches RMB70 billion. Chinese flower industry has a bright future and also have a long way to go.
Anyway, as the show management of Hortiflorexpo IPM Shanghai, which is not only the largest official trade show in Chinese floricultural, horticultural and garden industry but also the earliest of its kind in China, we have also seen good changes happen in Chinese flower industry that more and more Chinese flower companies have paid much more attention to brand building, to use more of their own logos and care more about their reputation and word-of-mouth marketing than before. More companies seek to have different position and style. More companies have paid attention to packaging and add more creativity into their products. With the public gradually becoming more willing to pay for brand and high quality flowers, we have clearly sensed the expansion of this market.
For details and registration at the 17th Hortiflorexpo IPM Shanghai, please visit http://www.hfexpo.org.
SOURCE INTEX Shanghai Co., Ltd.