Wick'em Bra Liner on NBC's TODAY Show - New Product Helps Breast Cancer Patients, Women with Sweaty Breasts and Uncomfortable Bras

ALISO VIEJO, Calif., Aug. 6 /PRNewswire/ -- New bra accessory item the Wick'em Bra Liner grabbed the attention of Bobbi Thomas, Style Editor for NBC's TODAY Show. On May 14th, Bobbi showed American women a brand-new product that provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra!  

After seeing the TODAY Show broadcast, more and more women who suffer from breast cancer began ordering the Wick'em Bra Liner. They reported that the Wick'em not only helps alleviate skin irritation resulting from cancer therapies, it also helps with post-surgical discomfort. A women's health facility specializing in the needs of women diagnosed with breast cancer began referring patients to Wick'em and reported that patients who purchased have been pleased with the product.

A disposable Wick'em bra liner is currently in development and will be available spring of 2011 for use by patients in hospitals, health care facilities, and assisted living facilities. In the meantime, please visit http://www.braliner.com to order a Wick'em Bra Liner.

Wick'em LLC was created to help women of all shapes, sizes, and ages who experience rashes, irritation, or chafing in the breast area. These problems can be caused by perspiration, wearing uncomfortable bras, or even by medical treatments or surgery. Constructed of wicking moisture management fabric, it can be worn with any existing bra.  

Wick'em LLC supports breast cancer research by donating to the Breast Cancer Research Foundation.

Wick'em U.S. Patent application accepted on July 12, 2010. International Patent Pending

If you'd like more information about this topic, or to schedule an interview with Donna Frye, please call Donna at (949) 283-1780 or e-mail her at [email protected]

Wick'em to keep them dry!

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SOURCE Wick'em LLC