Wildflower Health Expands into Louisiana and Texas to Address High Risk Pregnancy Factors in Low Income Women

Due Date Plus--Already Covering 2 Million Pregnant Women--Now Available in Additional Medicaid States

Nov 02, 2015, 09:00 ET from Wildflower Health

SAN FRANCISCO, Nov. 2, 2015 /PRNewswire/ -- Wildflower Health, producer of mobile maternity program Due Date Plus, is now available in Medicaid states including Louisiana, Texas, Wyoming and others. Due Date Plus helps payors such as Medicaid administrators, insurance companies and self-insured employers engage members to better predict, prevent and treat high-risk pregnancies. Through Wildflower's commercial and Medicaid health plan clients, the program currently covers over two million lives. 

Pregnancy is the first introduction for many young women to the healthcare system. This can be difficult to navigate in a way that ensures the best and most cost-effective healthcare. More than half of pregnancy costs are due to complications that can be avoided with education, awareness and early intervention. Women on Medicaid, which finances 45% of all births in the United States, may be at even higher risk for adverse birth outcomes than those with private insurance, as suggested in a recent study by OptumInsight.

By partnering with health plans to deliver client-branded and configured applications, Wildflower's data-driven platform identifies high-risk complications and drives appropriate actions based on health plan benefits, provider resources and local programs throughout the entire pregnancy. All this information can be shared with doctors, nurses and health managers to better manage the pregnancy process. Other features give patients access to a 24/7 nurse hotline and location-based search for providers and public health nurses.

Due Date Plus can also help Medicaid patients identify and even mitigate their risk factors. For instance, the smoking cessation programs referred by Due Date Plus can lead to healthier pregnancies, especially for low-income women on Medicaid. Almost 30 percent of adults who are below the poverty level smoke compared to 16 percent of adults who are at or above the poverty level, according to Centers for Disease Control and Prevention.

"We are excited to expand the availability of Due Date Plus to more women across the United States—especially those who need it the most," said Leah Sparks, co-founder and CEO of Wildflower Health. "By engaging an increasing number of lower income women during their pregnancies, we believe that we can help them take greater control of their overall health and give them the tools they need to create longer, healthier lives for their families and themselves."

About Wildflower Health
Wildflower Health produces mobile health programs that help families better connect to healthcare and help clients drive behaviors that lower costs and improve quality. The company's flagship program is Due Date Plus, a smartphone-based maternity program that engages women on mobile devices, identifies high-risk pregnancies and drives appropriate actions based on health plan benefits, provider resources and local programs. Due Date Plus is configured for health enterprise clients to reflect their services and benefits, and is distributed through enterprise channels. The program includes fully HIPAA-compliant data analytics and reporting services as well as enterprise-level software maintenance and support. Due Date Plus is used by health plan and Medicaid clients nationwide to improve health engagement and clinical outcomes during the prenatal and postnatal period. To learn more please visit: http://www.wildflowerhealth.com/.

CONTACT: Crisel Ortiz on behalf of Wildflower Health, 415-989-9000, crisel@msrcommunications.com


SOURCE Wildflower Health