Will Poms Cry Fowl Over New Aussie Marketing Campaign?

Jan 26, 2010, 01:00 ET from Sunny Queen Farms

MELBOURNE, Australia, Jan. 26 /PRNewswire/ -- A new marketing campaign launched this Australia Day (Tuesday, 26 January) may have whinging Poms living up to the moniker.

Printed with a miserable frown, Whinging Pom Eggs are the brainchild of one of Australia's largest egg brands, Sunny Queen Farms.

Sunny Queen wants to know if the people of Australia would prefer to start their day with a breakfast of Whinging Pom Eggs.

Designed for those who prefer to wake up in a less optimistic mood, Whinging Pom Eggs are for those who actually enjoy whinging.

"The English's predisposition to a less good-humoured mood has been well documented anecdotally over the years here in Australia and most recently has even been labelled 'Simon Cowell Syndrome'," Sunny Queen CEO John O'Hara said.

"So the name 'Whinging Pom Eggs' seemed to fit an egg printed with a miserable frown."

"We're playing on the age old rivalry between Australia and England - making today, our National Day, the perfect campaign kickoff."

Visit www.whingingpomeggs.com.au to have your say on Whinging Pom Eggs.

  Further media information or photography:

  Anna Kirby or Jacquie Brown,

  PR Consultants to Sunny Queen Farms

  t: +61-3-94869357

  e: akirby@bigpond.net.au or rovercom@bigpond.net.au

SOURCE Sunny Queen Farms