WILLIAMS MARTINI RACING Makes United States Debut
Iconic MARTINI® Brand Returned to Formula One™ Racing in 2014 as Title Partner of the Legendary Williams™ Team
AUSTIN, Texas, Oct. 31, 2014 /PRNewswire/ -- On October 31st the United States Grand Prix returns to Circuit of the Americas in Austin, TX for only the third time, where the WILLIAMS MARTINI RACING team will make its US debut. Earlier this year, MARTINI®, the world's leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One™ racing, creating WILLIAMS MARTINI RACING. The winemaker has a long history in racing dating back to the 1960s. The iconic MARTINI racing stripes are instantly recognizable all over Europe, but are just now making their way to the United States.
"MARTINI and Williams share a number of the same values – family, tradition, innovation and excellence," said Celio Romanach, VP and Brand Managing Director for MARTINI. "We are thrilled to welcome WILLIAMS MARTINI RACING to the US, and will toast to their success this weekend."
The Circuit of the Americas will be hosting the US Grand Prix for the third time, having previously hosted in 2012 and 2013. This state of the art facility was the first track in the United States to be purpose-built for Formula One. With over 600 million global fans, Formula One continues to draw crowds in the US. In 2013, COTA saw more than 250,000 spectators on Grand Prix weekend.
Drivers Felipe Massa and Valtteri Bottas will steer the on-track performance for WILLIAMS MARTINI RACING at the US Grand Prix. Brazilian-born Massa has enjoyed a successful Formula One career and has enjoyed the challenge at the wheel of the all-new FW36 racing car, while Finnish driver Bottas returns to the grid during his second season racing with the team.
Development Driver Susie Wolff will also make the journey stateside for the US Grand Prix. Wolff, only the sixth woman ever to take part in a Formula One race weekend, made history earlier this year when she took the wheel during Free Practice at the British and German GPs, the first woman in 22 years to do so.
See below for signature MARTINI cocktail recipes, perfect for celebrating the 2014 US Grand Prix at home:
MARTINI® Grand Prix Negroni
1 oz. Bombay Sapphire®
1 oz. MARTINI® Rosso Vermouth
1 oz. Campari®
Stir the ingredients over ice. Strain into a lowball glass with a large chunk of ice. Garnish and serve.
MARTINI® Austin Apple Pie
4 ounces MARTINI® Moscato d'Asti
½ ounce MARTINI® Rosso Vermouth
½ ounce simple syrup
½ ounce lemon juice
1 tsp apple butter
Pinch of pie spice
In a flute glass, mix all but the first ingredient. Stir well. Top with MARTINI® Moscato d'Asti. Garnish with apple chips.
MARTINI IN FORMULA ONE™
The MARTINI brand's longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of MARTINI Racing™. This bold and ambitious move resulted in a pioneering sponsorship program that saw MARTINI become one of the first-ever non-motorsport entrants to sponsor a racing team.
MARTINI Racing continued to evolve throughout the 1970s, and it was during this period that the distinctive blue and red livery of MARTINI Racing was created. A pioneering design that emulated the team's speed and style, the MARTINI livery was a consistent presence throughout the heyday of MARTINI Racing between 1971 and 1996.
In 1972, MARTINI made its first foray into Formula One™, partnering with Tecno™ for a one-year deal, and then returned in 1975 as a partner of the Brabham™ team, a partnership that continued for three years. From 2006 - 2008, MARTINI was an official partner of Scuderia Ferrari™, the most prestigious and successful team in the history of the FIA Formula One World Championship™.
With the brand's return to Formula One™, a new generation will fall in love with the gioia di vivere (the Italian "joy of living") that MARTINI brings to the world.
About MARTINI
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d'Asti, MARTINI Prosecco, MARTINI Rose, MARTINI Brut and MARTINI Royale. Created in 1863 in Turin, Italy, MARTINI is today part of the Bacardi group portfolio and continues to be the market leader of the category.
About Williams
Williams is a leading Formula One™ team and advanced engineering company. Formed in 1977 by Sir Frank Williams and Patrick Head, the team has secured 16 FIA Formula One™ World Championship titles since its foundation. Nine of these titles have been won in the Constructors' Championship, with the remaining seven titles being Drivers' Championships won with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
Williams Advanced Engineering is the division of Williams that harnesses Formula One™ derived technology, development pace and knowledge to deliver highly innovative products and services to the motorsport, automotive, transport, and energy sectors.
Working in close collaboration, Williams Advanced Engineering helps its customers meet the sustainability challenges of the 21st century and improve their performance, market position and brand image.
Be responsible. Please don't drink and drive.
MARTINI, MARTINI Racing, the ball and bar logo and the MARTINI Racing stripes are trademarks.
For more information, please visit www.martini.com and www.williamsmartiniracing.com.
Logo - http://photos.prnewswire.com/prnh/20141031/155934
SOURCE MARTINI Sparkling Wines
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