WillowTree Apps, Well and Lighthouse Partner to Develop Official iPhone App for Senate Majority Leader Harry Reid; Partnership Will Bring Mobile Apps and Web to Other Political Campaigns

Oct 12, 2010, 08:30 ET from WillowTree Apps, Inc.

CHARLOTTESVILLE, Va. and WASHINGTON, Oct. 12 /PRNewswire/ -- WillowTree Apps, Inc., a mobile applications design and development provider, and Well and Lighthouse, LLC, a political media and strategy firm, announced today that they have formed a strategic partnership to develop mobile apps and mobile Web applications for political clients. The announcement is being made in conjunction with the partners' development of an official iPhone app for the campaign of Nevada Senator and Senate Majority Leader Harry Reid. The free app is available in the Apple iTunes Store at http://itunes.apple.com/us/app/harry-reid/id392360313.

"Working with Well and Lighthouse and developing Senator Harry Reid's iPhone App was yet another departure for our mobile apps development team and entry into the political space," said Tobias Dengel, CEO of WillowTree Apps. "We believe voters and Harry Reid supporters in Nevada and elsewhere will benefit from the app and stay connected in the community it is creating while he is on the campaign trail. We look forward to working with Well and Lighthouse on developing similar mobile Web experiences for other political campaigns."

Senator Harry Reid's iPhone App features one-touch access to the latest news from the senator's campaign Web site, Twitter feed, and Facebook page, as well as the most recent YouTube videos and photos from the campaign trail. Additionally, users are encouraged to upload their own photos, videos and other content to the app to share with the campaign. Selected content will then be featured on HarryReid.com and social networks. The app also allows users to receive breaking news instantly through push messages.

"With this new app, Senator Reid's grassroots supporters will be able to carry the campaign in their pockets," said Jon-David Schlough of Well and Lighthouse.  "And the campaign will have a unique advantage in building relationships with key supporters.  In a close race like this one, every vote is critical, every opportunity to connect with a voter is valuable, and any edge could prove decisive. We see our partnership with WillowTree Apps providing exciting new opportunities for other political actors seeking to connect with their stakeholders."

About WillowTree Apps, Inc. - We make mobile beautiful.™

WillowTree Apps, Inc. is a privately held provider of mobile applications and mobile web design and development services on iPhone, iPAD, Android, and BlackBerry platforms, including apps for politicians and political campaigns. WillowTree has designed and developed apps for leading corporations, universities, and politicians, including The Game Show Network, Crutchfield Electronics, BabyCenter.com, the University of Virginia, and Nevada Senator Harry Reid. Apps developed by WillowTree have been featured in Apple's newspaper and television advertising. For more information visit http://www.willowtreeapps.com, e-mail info@willowtreeapps.com, or call (888) 329-9875.

About Well and Lighthouse, LLC

Well and Lighthouse, LLC is a different kind of political media and strategy firm, offering a wide range of new media and content creation services: online development and strategy, video production, script and speechwriting, and much more. Recent clients include Senate Majority Leader Harry Reid, Senators Sherrod Brown, Jon Tester, and Al Franken, Delaware Attorney General Beau Biden, and numerous other officeholders, candidates, and political and party organizations around the country. For more information, visit us online at http://www.wellandlighthouse.com, e-mail info@wellandlighthouse.com, or call (202) 525-7838.


Tobias Dengel

(888) 329-9875


Andy Barr

(202) 525-7838


SOURCE WillowTree Apps, Inc.