Wilson Sporting Goods Co. Takes Football Customization To A Whole New Level
Number One Brand in Football Launches New Personalization Options from Fantasy Football to Groomsmen to High School Player of the Week
CHICAGO, Oct. 29, 2015 /PRNewswire/ -- Wilson Sporting Goods Co., announced today it has expanded and enhanced its Wilson Custom Football Shop (http://www.wilson.com/custom/balls/football), the brand's custom leather football design platform, to include 10 new occasion options for football fans, players and enthusiasts. The new custom football occasions offer gift givers and award granters the ability to create a one-of-a-kind, personalized National Football League® (NFL), College Football Playoff (CFP), NCAA®, or Wilson Throwback replica leather game football. Each customized football will be handmade by the craftsmen and craftswomen at the Company's Football Factory in Ada, OH. With the addition of these new occasions to the Shop, fans now have access to more than one million potential custom design combinations.
"We are excited to offer a new way to celebrate the important and fun moments in a football fan and a player's life," said Amanda Lamb, Global Director of Marketing for Wilson American Football. "We want every fan and player to feel like they own a piece of the game. Our growing customization program allows us to give that to youth, amateur and professional athletes through their teams and league affiliations, and now we can extend that to everyone who loves football as much as we do."
The new Custom Football Shop designs include a variety of occasions to commemorate and acknowledge the passionate football fan in everyone's life, including New Baby, Wedding, Groomsmen, and Birthday. Wilson has also created unique designs for the legions of Fantasy Football fans and leagues, which include special trophy balls. And for the junior high, high school and college level football player, the Company now offers performance award and team honor designs, such as Most Valuable Player, Banquet, and Player of the Week.
The Shop also offers a socially-sharable user experience on a mobile-friendly website, allowing every football creator to share their "custom masterpiece" with family, friends and teammates via email and social media channels.
To experience the Wilson Custom Football Shop, visit http://www.wilson.com/custom/balls/football. Football fans and players can also join the conversation and share their designs via social media via: @wilson_football (Instagram), @Wilson_Football (Twitter), and Facebook.com/WilsonFootball.
ABOUT WILSON SPORTING GOODS CO.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world's leading manufacturer of sports equipment, apparel and accessories. As the official football of the NFL®, the College Football Playoff and more high school and youth teams than any other company, Wilson is the undisputed performance leader in football. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.
SOURCE Wilson Sporting Goods Co.
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