TEMECULA, Calif., Oct. 1 /PRNewswire/ -- Outdoor Channel (Nasdaq: OUTD), America's leader in Outdoor TV, today announced the much-anticipated return of its fourth annual "Gear Up and Go!" national sweepstakes, presented this year by the all new Ram Outdoorsman. Running from October 1st through October 31st, the month-long cross-platform promotion launches just in time for hunting season's kick-off, giving network fans an opportunity to win thousands of dollars in prizes provided by Outdoor Channel's advertising partners.
For the duration of October, on-air spots will direct viewers to OutdoorChannel.com to enter the sweepstakes for daily giveaways. From the main site, they can then click through to a dedicated "Gear Up and Go!" microsite, which features participating sponsors and a complete listing of prizes. In addition, "Gear Up and Go! presented by the all new Ram Outdoorsman" will incorporate the use of social media platforms, such as Facebook, Twitter and YouTube, to further communicate and engage with audiences about the sweepstakes.
"We have integrated our broadcast, Web and social media platforms for our annual 'Gear Up and Go!' marketing program that's sure to generate excitement among outdoor enthusiasts and, at the same time, support our local affiliates," said Denise Conroy-Galley, Senior Vice President of Marketing and Research for Outdoor Channel. "The month-long promotion held in conjunction with our advertisers and affiliate partners serves as both a genuine expression of gratitude to our current viewers and a veritable welcome mat for those who are checking Outdoor Channel out for the first time."
While "Gear Up and Go! presented by the all new Ram Outdoorsman" offers viewers a great opportunity to win outdoor-oriented prizes, it also allows Outdoor Channel's cable affiliates to connect with a targeted pool of valuable outdoor enthusiasts. More than 130 participating cable systems nationwide, representing more than 14.3 million subscribers, have signed on for the promotion. Outdoor Channel has provided affiliate participants with marketing materials, like taggable cross-channel spots and local ad sales vignettes that offer viewers tips on how to make the most of fall outdoor activities. Since the inception of "Gear Up and Go!", Outdoor Channel has enrolled over 450,000 consumers. Affiliates can find more information about the initiative on http://affiliates.outdoorchannel.com/.
"Our 'Gear Up & Go' promotion has been a tremendous success. Since its inception in 2007, 'Gear Up & Go!' has netted Outdoor Channel nearly $18 million in cross channel spot value. Last year alone, the promotion attracted nearly 140,000 viewer enrollments. We'd like to thank our cable affiliates for their continued involvement as well as all of our valued advertisers and prizing partners," continued Conroy-Galley.
Notable prizes for "Gear Up and Go! presented by the all new Ram Outdoorsman" includes a 2011 Ram Outdoorsman truck, a Bobcat CT225 compact tractor, a Pradco Prize Pack, an Eastman Gorilla KK Expedition HX Treestand, a Kodak Playsport Outdoor Video Bundle and a Russell Outdoors APXg2 Layering System Prize Package, among other items.
About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.
SOURCE Outdoor Channel Holdings, Inc.