WinBuyer Launches First Ever Shoppers Audience Network, Enables Reaching 35 Million Shoppers at the Point of Purchase
To complement the company's relationship with hundreds of online retailers, WinBuyer is launching an audience network that enables marketers to buy targeted display ad units on online retail websites, reaching consumers at the point of purchase
SCOTTSDALE, Ariz., Nov. 3, 2010 /PRNewswire/ -- WinBuyer, the leading provider of value added retail monetization solutions, announces today at ad:tech New York its launch of the Shoppers Audience Network, the largest online display ad network offering ad units directly on retailer's websites. The Network enables marketers to reach 35 million unique US shoppers per month via targeted segments, directly at the point of purchase and to advertise where it really matters.
Access to display advertising space on 300 leading online retailing websites including Overstock.com and Bidz.com
Audience reach of over 35 million US unique shoppers per month
Segmentation by product categories – electronics, jewelry, home & garden, office supplies, media, tools, music, sports & outdoors, health & beauty and toys – made possible by WinBuyer's technology
Additional segmentation available by retailer, location or demographics
Relevancy algorithm ensures optimized targeting of display ads
Creative running in IAB approved formats – medium rectangle (300 x 250 pixels), leaderboard (725 x 90 pixels) or wide skyscraper (160 x 600 pixels)
"With 97% of website visitors leaving retail websites without making a purchase, today's retailers understand the importance of monetizing their traffic as an incremental revenue stream to complement merchandise sales," said Mr. Miki Balin, Founder and President of WinBuyer. "Now WinBuyer enables retailers to increase non-merchandise revenue while providing marketers with an opportunity to engage shoppers with a purchase intent."
Marketers benefit from advertising with the Shoppers Audience Network because users have the intent to shop when visiting an online retailer's product pages. Furthermore, the Shoppers Audience Network is the only on-site ad network that enables marketers to select the product category in which their display ads will appear, made possible by WinBuyer's proprietary commerce extraction technology.
For example, a shopper looking for a digital camera on a retailing website will be exposed to category & product relevant display ads that will help the shopper make a more educated purchase decision.
The WinBuyer Shoppers Audience Network enables advertisers to create highly targeted campaigns that engage over 35 million unique US consumers per month while they are making purchase decisions. WinBuyer also delivers cutting-edge value-added monetization solutions that maximize page revenues and generate lift by enhancing consumer experience for third-party retail publisher partners. With WinBuyer, over 300 retailers are realizing the benefits of increased sales conversion, greater average order size, improved site stickiness and incremental revenues from unconverted traffic. WinBuyer was founded in 2005 and has offices in Scottsdale, Arizona; Tel- Aviv, Israel and London, England. For additional information on WinBuyer, inc. please contact [email protected] or visit the WinBuyer website www.winbuyercorp.com.