SACRAMENTO, Calif., Oct. 6 /PRNewswire/ -- The California Beef Council (CBC) announced today that Saddles at MacArthur Place in Sonoma, Calif. has been recognized as the recipient of the 2010 California Beef Backer Award.
Established in 2000, the California Beef Backer Award recognizes restaurants that promote beef and the beef industry through innovative menuing, promotions, and delicious beef entrees that draw customers back repeatedly. Approximately half of the beef sold in the U.S. is marketed through foodservice establishments; therefore it is important to the beef industry that customers have a positive beef eating experience when dining out. Due to this fact, the CBC believes in acknowledging restaurants that demonstrate commitment to outstanding beef marketing and menuing.
Saddles is set in a magnificently restored barn on the estate of MacArthur Place Hotel and Spa. The property dates back to the mid 1800's and was originally a 300-acre cattle ranch. The barn that is now home to Saddles housed prized Trotter horses in this horse and buggy era. The restaurant still retains its western feel with cowboy boots, western art and of course, saddles. In honor of receiving the 2010 California Beef Backer Award, Saddles will be featuring new beef specials during the month of October.
"Saddles has built a strong reputation of serving high quality, great tasting beef for many years. Their commitment to providing customers with a great beef meal has been taken to another level through their wait staff trainings and creative beef entrees," states Ross Jenkins, a California cattle rancher and chair of the CBC. "Their extraordinary efforts make them very deserving of this award."
To compete in the California Beef Backer Award contest, a restaurant has to be nominated by a California beef rancher. A committee of beef industry leaders reviews the contest entries and bases their selection on the restaurants' beef promotion programs, beef menu applications and overall quality. Ione Conlan of Conlan Ranches California nominated Saddles for the award.
Runner-up honors in this year's California Beef Backer Award contest went to Hotel Ivanhoe Restaurant in Ferndale, Calif. Both Saddles and Hotel Ivanhoe Restaurant will receive monetary awards to use towards future beef purchases.
Also receiving special recognition in this year's California Beef Backer Award contest were Basque Norte Restaurant, Chico; Buckshot Grill, Biggs; Cole's Chop House, Napa; Cool Hand Luke's Steakhouse and Saloon, Riverbank; Elbow Room Bar & Grill, Fresno; Stockmen's Club of Imperial Valley, Brawley and The Inn at Tres Pinos, Tres Pinos.
Past winners of the California Beef Backer Award include Harris Ranch Inn and Restaurant, Coalinga; Cattlemens Restaurant chain in northern California; Far Western Tavern, Guadalupe; F. McLintocks Saloon & Dining House four central coast locations; The Branding Iron Restaurant, Merced; Buckhorn Steak and Roadhouse, Winters; A.J. Spurs Saloon & Dining Hall four central coast locations; Alex Madonna's Gold Rush Steak House at the Madonna Inn, San Luis Obispo; The Hitching Post I and II, Casmalia and Buellton and Jocko's Steak House, Nipomo. For more information about the California Beef Backer Award program, visit www.calbeef.org.
The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The council is comprised of 42 members, who are appointed by the California Secretary of Agriculture. The council members set priorities for CBC and represent all segments of beef production within California including range cattle, dairy cattle, feedlots, packers/processors and the general public. For more information, visit www.calbeef.org.
In 1985, a national Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board (CBB), which oversees the national Beef Checkoff Program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB's 106 members are appointed by and held accountable to the Secretary of Agriculture. Board members represent all segments of the beef industry, including beef, veal and dairy producers, and importers. For more information, visit www.beefboard.org.
SOURCE The California Beef Council