Wine in Restaurants and Bars Challenged by Myriad Brands but Consumers are More Engaged
Wine sales on-premise benefit from balancing familiar and new selections and helping consumers easily navigate the offerings
CHICAGO, April 9, 2015 /PRNewswire/ -- Slow growth is the outlook for wine sales in restaurants and bars in 2015, although venues that sharpen their selections and price strategies while incorporating options and innovations stand to realize greater revenues, finds a new study from Technomic, On-Premise Wine: Opportunities, Challenges and Innovations.
"Consumers today are intrigued by wine, and one-third report ordering wine more often in restaurants and bars. The marketplace is so crowded with brands, varietals and styles, however, that it can be overwhelming," observes Donna Hood Crecca, senior director at Technomic. "What's more, today's wine drinkers' loyalty to supermarket brands can be fairly strong, but consumers also seek what's new. We find selection, menu and price expectations vary by type of restaurant or bar. Wine on-premise is a complex, dynamic marketplace—achieving growth requires focus."
Incorporating market analysis, menu trend data, consumer research and operator research, On-Premise Wine: Opportunities, Challenges and Innovations provides a 360-degree view of wine in restaurants and bars. Wine on tap, varietal trends and consumer path-to-purchase insights are also included.
[View INFOGRAPHIC – On-Premise Wine]
1. On-premise wine volume & dollar trend, 2011-2014
2. Consumers increasing wine consumption (vs spirits and beer)
3. 14 percent of consumers have ordered wine from an iPad/tablet menu
4. 70 percent of consumers likely to order the same wine brand away from home as at home
On-Premise Wine: Opportunities, Challenges and Innovations is the latest addition to Technomic's portfolio of adult beverage resources. The Trends in Adult Beverage (TAB) series includes analysis of brands and categories, as well as consumer insights. Reports include SpiritsTAB, WineTAB and BeerTAB, as well as BarTAB, which examines spirits, wine and beer in on-premise locations. The online DRINK database brings the information to life in a searchable, exportable platform.
The Adult Beverage Insights Group is an executive share group focusing solely on adult beverage in the on-premise channel. Through industry tracking and custom research, the Adult Beverage Insights Group addresses challenges and identifies opportunities in order to support members' growth strategies.
To purchase or learn more about On-Premise Wine: Opportunities, Challenges and Innovations and Technomic's adult beverage research services, please visit Technomic.com or contact one of the individuals listed below.
Contacts:
Press Inquiries: Donna Hood Crecca, 631-265-3839, or [email protected]
Purchasing Details: Patrick Noone, 312-506-3852, or [email protected]
Only Technomic delivers a 360-degree view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
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SOURCE Technomic Inc.
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