Wines of Washington Promotion Completes Interactive & Integrated Marketing Projects for Le Chateau Winery and Nicola's Redmark Wines

SEATTLE, Feb. 8, 2012 /PRNewswire/ -- Wines of Washington Promotion, an interactive, integrated marketing and design agency based in Seattle, has completed a variety of advertising, marketing, point-of-purchase, PR, publicity, promotion, email, social media and design projects on behalf of Le Chateau Winery and Nicola's Redmark wines - both located in the Walla Walla AVA of Washington state.

The agency created a website (www.nicolasredmark.com) and blog, as well as Twitter & Facebook pages for Nicola's Redmark wines.  In addition, Wines of Washington Promotion developed OOH and print advertising, marketing communications/sales materials, and point-of-purchase retail merchandising displays for the brand.  Initial social media and event calendar postings were implemented in close collaboration with the client prior to handover of those duties to winery staff.  The agency assisted with media planning and executed placement, including creating, monitoring and coordination of print and digital advertising value-added elements and promotions.

For Le Chateau Winery, the agency created and conducted advertising & media placement and marketing support promotions for the winery's active calendar of musical events.  In addition to the creation of a social media logo, Wines of Washington Promotion orchestrated the bottle shot photography for the launch of new packaging. 

Wines of Washington Promotion also handled PR & publicity for the brand via news releases regarding awards & accolades via national news distribution channels and conducted special event marketing via an aggressive campaign of event calendar postings.  Initial social media postings were also implemented in close collaboration with the client prior to handover of those duties to winery staff.  The agency assisted with advertising creative and handled media placement. 

About Nicola's Redmark
Nicola's Redmark is named in honor of the family's patriarch, "Papa" Nicola Metrione, and the "red mark" comes from the way he marked his tools. The winery's production bottling and warehousing facilities are 15 miles east of Walla Walla and are strictly working facilities for processing and handling of wine and not open to the general public.  Nicola's Redmark produces red and white blends as well as Pinot Grigio and Riesling,

About Le Chateau Winery
Le Chateau Winery is located in the heart of the Walla Walla Valley.  Le Chateau produces two labels; both available through retail stores, wine clubs and online wine venues.  CHATEAU WALLA WALLA wines are crafted in very limited quantities.  The winery's signature LE CHATEAU brand selects its grapes from throughout Washington State including Wahluke Slope, Horse Heaven Hills, Red Mountain, Columbia Gorge and other AVA's. 

About Wines of Washington Promotion
Wines of Washington Promotion, the marketing agency, offers Washington wineries, vineyards, grape growers, AVA's, DMO's, wine villages & travel destinations a full range of strategic and tactical touch-point advertising, marketing and design services including; Logo & Label design, QR codes, social media marketing via Facebook, Twitter, YouTube, Google+ and Linked-In, Blogs and Vlogs, wine videos, consumer web and trade page design, eCommerce wine stores, SMM, SEO, SMO, WOM, on- and off-premise promotions, point-of-purchase retail display design and sourcing, signage, POS, secondary packaging design, website creative, distributor & wholesaler marketing communications, retail sales collateral, trade communications, digital newsrooms, public relations and publicity.  

The agency also develops and manages list generation and nurturing, as well as administrates client's direct marketing systems such as Constant Contact.

Collateral design elements include wine bottle photography, online digital and print brochures, rack cards, shelf talkers, back cards, easel cards, posters, banners, neck hangers, wine notes, metal racks, wooden racks, wood barrel displays, and special end-aisle displays.

The agency provides eMarketing, eNewsletters, eBlasts, wine naming, marketing communications, digital and print advertising, sales promotion, merchandising, production and printing for wine tourism (Oenotourism), vineyard and agri-marketing.  Other services include: trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-added promotions, couponing, sweepstakes & contests, internet, viral, buzz and stealth marketing, Mobile Action Codes, Scan Codes, Microsoft Tags, Digital Watermarks, Food & Foodie Wine Pairing & Pouring special events, mobile, hospitality and destination marketing, wine blogger conference sponsorship, festival marketing and trade promotions.  Bruce Bieber, chief marketing officer for the agency, says: "Drink Washington Wine and Learn Something. It's Like College All Over Again!" 

For more information:  Call 206-691-3883 or click on: www.WOWpromotion.com.

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