Winning Colours Stain Remover Reaches All 50 States

-- Significant Milestone for Winning Brands --

Jan 08, 2010, 08:05 ET from Winning Brands Corporation

BARRIE, Ontario, Jan. 8 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), creator of cleaning sensation Winning Colours Stain Remover, reports that it has achieved a significant milestone - putting Winning Colours on store shelves in every state in America, including Hawaii and Alaska. More than 300 new retail outlets were added in recent days to Winning Brands' store locator at, reflecting December listings growth despite the distraction to retailers of holidays and general weakness in the economy. Alaska, Delaware and Louisiana will be going live on the Store Locator in January to complete the company's Initial Operations Phase.

Once considered by industry watchers to be a long-shot in the crowded but massive cleaning products sector, Winning Colours continues to build enthusiasm amongst consumers and retailers who have discovered it, forming strong grass-roots support and goodwill for the brand. Winning Colours Stain Remover is gaining ardent fans because of its unusual characteristic to perform as strong as a solvent, yet be gentler than soap on skin and delicate surfaces. This combination results in special versatility to deal with an unprecedented range of drips, drops and disasters of various types. With thousands of consumers having used and enjoyed the product first-hand in Canada and the USA during 3 years of market testing, Winning Brands has gained the experience necessary to launch a U.S. national direct response television campaign (DRTV) commencing in the 2nd Qtr 2010, through award-winning Hawthorne Direct

Winning Brands CEO, Eric Lehner, puts the milestone into context: "It has been difficult - I'll be the first to admit it. Right up to the end of 2009 we've been up against plenty of obstacles, not only opportunities. For over 3 years we have faced and overcome every conceivable challenge that you'd expect an ambitious new venture of this type to encounter; but there is an upside. The formative period has revealed that Winning Brands is committed, resourceful and clear thinking. Those are terrific qualities for brand management to have. Combine this character with a world class product concept and great things can happen. Our shareholders have been no less visionary. They faced skepticism during the Initial Operations Phase, but recognized that Winning Colours Stain Remover, and our team, has above average potential to succeed. Now shareholders coast to coast are seeing things come together with their own eyes as new store listings advance steadily into their own communities. With boots on the ground in 50 states, we can deploy initiatives at the local level or operate national marketing initiatives. This development therefore represents the beginning of our stature as a national brand. It is a source of well deserved pride for all concerned," Mr. Lehner observes.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on YouTube and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

          INVESTOR RELATIONS: E & E Communications Paul Knopick (949)707-5365

                   PRODUCT INFORMATION:  Winning Brands Corporation
            11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
                    (866) 722-3542

SOURCE Winning Brands Corporation