Winning Streak Continues for Motivforce - Best Channel Marketing Agency in CRN Awards

Aug 03, 2016, 04:00 ET from Motivforce Marketing & Incentives

LONDON, August 3, 2016 /PRNewswire/ --

Motivforce Marketing & Incentives (, the global agency that specialises in reengineering B2B loyalty marketing programs, e-learning and performance incentives, has been named Best Channel Marketing Agency at the CRN Sales & Marketing Awards in London.

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Organised by CRN, the leading digital provider of news for the UK technology channel and IT distributors, these awards recognise the achievements of individuals and teams that are behind the best marketing campaigns in the UK's IT distribution channel.

Motivforce's CRN award submission focussed on the pioneering programs that the agency has designed and deployed for IT customers, including IBM, Lenovo, Schneider Electric and Kemp Technologies. In total Motivforce operates channel marketing programs for IT sector clients with collectively around 100,000 Business Partner participants in 132 countries globally.

The CRN win comes on the back of a string of awards Motivforce has achieved in 2016 for its ground-breaking work with clients, in particular the Lenovo LEAP channel marketing program and Celebrity Rewards incentive scheme for Celebrity Cruises.

The Lenovo LEAP (Lenovo Expert Achievers Program) won Best Innovation in E&L Partnership at the UK Engagement & Loyalty Awards, beating off competition from Vodafone, Q-Park and MyCheck.  LEAP has also been recognised in the USA with a PRO Award for Best B2B Campaign. The PRO Awards are the gold standard for excellence in promotional marketing, celebrating the best of the best campaigns over the past year.

Motivforce's Celebrity Rewards travel agency incentive program for Celebrity Cruises has been recognised by the Institute of Promotional Marketing (IPM) with a Gold Award for 'Best Loyalty or Relationship Campaign' and Silver for 'Most Effective Incentive Program'. The judges said: "Celebrity Rewards won in both categories because not only was this program a pioneering, lucrative and revolutionary trade incentive scheme in the cruise industry, it also critically drove the right selling behaviour which delivered against all Celebrity Cruises' business objectives, launching to tight timescales and even tighter budget, in an extremely competitive market."

David Cox, CEO, Motivforce commented: "We are thrilled to have won five such prestigious awards so far this year. This is a huge achievement as Motivforce was up against strong competition each time from other finalists. It is extremely rewarding to see our unique approach to reengineering loyalty, the success of programs like Lenovo LEAP and Celebrity Rewards, and the dedication and creativity of our teams, being recognised in this way.

"The challenges of deploying a program such as Lenovo LEAP can't be underestimated," he continued. "After IBM sold its System X86 server division to Lenovo, including its Business Partner distribution channel, we were tasked with building a new channel loyalty program from scratch whilst enticing traditional and long term IBM resellers to switch alliances to Lenovo.

"The logistics were also complex - 5,000 participants, 700 firms in 60 countries involving 8 languages. Despite these challenges, LEAP's results were outstanding. The LEAP program not only encouraged the former IBM BP channel to migrate and remain loyal to Lenovo, it more than doubled the active user base and achieved significant revenue for Lenovo - 40% over target.

"Similarly the Celebrity Reward program achieved record results for Celebrity Cruises, cutting through the crowded travel industry marketplace thanks to ground-breaking elements such as high-level engagement, unprecedented reward flexibility, product experiential rewards, auctions and bespoke participant analytics," David Cox explained.

"The Celebrity Rewards program has been a phenomenal success, exceeding Celebrity Cruises ambitious targets and driving desired selling behaviour. Celebrity Rewards attracted almost 9,000 agent participants - 75% over target; doubled the target set for increasing Average Per Day spend of each guest; and secured record early bookings for 2016."

About Motivforce Marketing & Incentives 

Motivforce is the leading boutique global agency dedicated to reengineering loyalty marketing programs, distribution channel incentives, e-learning engagement and incentive travel, in order to deliver the right results for our clients. We are experts. Motivforce combines unrivalled PhD level research and behavioural analytics with innovative program design, proprietary e-learning tools, technology, multi-lingual communications, tactical sales promotions and exceptional rewards to deliver award-winning programs.

SOURCE Motivforce Marketing & Incentives