WinSell Specialty Plastics Posting Double-Digit Growth for Color Concentrates in Down Economy

AKRON, Ohio, Sept. 28 /PRNewswire/ -- With the fourth quarter of 2010 approaching, many companies are beginning to evaluate what this recessionary year will look like on the books. WinSell Specialty Plastics, a distributor of color concentrates, masterbatches and color compounds, is continuing the double-digit growth rate they've experienced for the last decade.

WinSell Chairman and CEO Fred Shockey attributes this to making sure his business is relevant to the evolving needs of U.S. manufacturers. "There's been a steady trend for some time toward use of the workhorse resins such as polyethylene and polypropylene," said Shockey. "Companies are doing genuine R&D work to come up with more specialized resin grades to meet various application requirements. This increases demand for the types of customized color concentrates we provide."

Consolidation of the industry has also created efficiencies that play to WinSell's particular strengths. According to Shockey, "Small-to-medium-size businesses are expanding, while larger, bureaucratic organizations continue to struggle due to the high rate of information exchange. My customers are all growing, and 80% of my business is coming from smaller companies."

As a color distributor, the WinSell business model focuses on packaging their offerings with the kind of services that small, innovative R&D-focused plastics companies can use. Deploying a proprietary approach called The WinVantage Process™, WinSell devises sophisticated methodologies to maximize color compounds for profitability. By working with their customers as process diagnosticians, and drawing upon significant breadth of experience in a wide spectrum of processing scenarios, they bring new, value-driven material solutions to the plant floor.

Because of the distinct R&D advantage held by efficient companies that have survived consolidation, Shockey sees ongoing potential in the U.S. plastics industry. "U.S. manufacturers have a significant head start on R&D, compared to overseas companies. The path for all companies is to pursue new technology with an aggressive entrepreneurial approach. At WinSell, our growth is testament to the fact that there are many small companies doing just that."

WinSell Specialty Plastics offers color concentrates for use in a variety of resin systems. For more information go to www.winsellinc.com or call 330-836-7421.

SOURCE WinSell Specialty Plastics