CASTLE ROCK, Colo., Oct. 13 /PRNewswire/ -- mywedding.com today announced that it has retained Winstar Interactive Media to represent and sell advertising on mywedding.com's community of websites.
This partnership will open up increased opportunities for marketers to get their advertising message directly in front of the millions of unique visitors utilizing the online planning resources and free wedding websites mywedding.com offers.
According to WE tv Networks Wedding Report, 81% of brides use the Internet to plan the 2.2 million weddings in the U.S. each year in their trusted online wedding community. Mywedding.com provides advertisers direct access to this highly coveted audience of bridal couples as they plan and make purchasing decisions, as well as access to family, friends, guests and businesses nationwide. Representing 91% of the wedding market spend; mywedding.com local wedding planning guides cover the U.S., strategically chosen to allow advertising partners productive exposure in all popular wedding destinations and cities.
"We are excited to join Winstar's portfolio of quality brands; our continued growth required us to find a partner who could help us enhance the user experience as well as open the door to increased opportunities for marketers," Woody Pastorius, CEO of mywedding.com, said. "Our company prides itself on providing quality tools and resources for a valuable user experience, while Winstar is well-versed in creating results-oriented online advertising solutions that benefit both the advertiser and the end-user – we are a perfect match."
Winstar Interactive CEO Adam Guild goes on to say, "Advertisers on mywedding.com will have the opportunity to engage both bridal couples during their engagement period (average of 16 months), and the wedding industry professionals that serve them. This is an ideal opportunity for advertisers to put their marketing message directly in front of a valuable and highly targeted audience."
This partnership represents a natural extension of the local and national advertising opportunities offered across all mywedding.com sites including 116 mywedding.com local guides.
Founded in 2002, mywedding.com has quickly become one of the largest and fastest growing online wedding planning tools in the country. Utilizing proprietary Internet technology for publishing and managing content and advertising, mywedding.com makes free wedding websites and wedding planning easy and fun for couples while providing highly targeted advertising to both local and national wedding vendors.
About Winstar Interactive Media
Winstar Interactive Media (http://www.winstarinteractive.com) was launched in 1996 as a site specific representation company with online advertising experience dating back to the early days of the Internet. The firm specializes in creating customized ad packages for some of the top media brands on the Internet. Winstar sells Internet advertising for well-branded Web sites like Continental.com, Fodors.com, Boost Mobile, and Zagat.com among others. A wholly owned subsidiary of Mission Media Group Inc, Winstar is headquartered in New York City and Los Angeles and has offices across the country.
SOURCE Winstar Interactive Media