NEW YORK, Aug. 9, 2012 /PRNewswire/ -- Wire2Air, leading provider of Text Message Marketing and Business Text Messaging platforms, announced the 360iMobile Video Messaging & Picture Messaging (MMS) platform for brands, retail, marketers and developers to deliver rich content to mobile users.
With the increase usage of mobile devices and mobile messaging, businesses from retail to healthcare are using text messages to send reminders, deals, news alerts, product information, or mobile coupons to consumers. Now it's time for MMS (Multimedia Messaging Service) messaging, which contain rich media content such as video, images, audio, and up to several hundreds of text characters within the message. MMS messages result in conversions up to 300% higher than regular SMS messages. MMS Video marketing is a very powerful marketing tool to create a deeper and more personalized mobile engagement with your customers.
The Wire2Air 360iMobile MMS platform provides an opportunity for marketers to create video and picture message marketing campaigns such as Text-to-MMS. Consumers can receive rich video or image content by sending a text message to the short code. In MMS-to-win campaigns, consumers can take pictures or record a video and send it as MMS to short code to enter in the campaign. Marketers can also use the group MMS feature to send a video or picture message with text beyond 160 characters to opt-in mobile subscribers, e.g. mobile coupons with barcodes, a product short video, etc.
The platform allows developers to integrate MMS with their applications with simple APIs. Developers can send and receive video, pictures, and sound to/from mobile users and develop media rich mobile messaging apps. The platform offers suites of messaging applications for business communication which requires more than 160 characters. An application such as MMS to Email, Email to MMS creates an opportunity for field communication automation. Insurance claim adjusters can take pictures of damaged property and send as MMS to the back office for processing.
There is a myth that only smartphones can send and receive MMS, but the fact is that even featured phones with a camera can also send and receive MMS. This means that most mobile subscribers can send and receive video or picture MMS to/from their mobile phones. The Wire2Air MMS platform can deliver rich multimedia messaging to 250+ million consumers in the USA to all major carriers and mobile devices.
For more information, visit: http://www.wire2air.com/mms_messaging.asp
Wire2Air is the one-stop mobile marketing company that enables businesses, brands, and agencies to engage customers via mobile. Wire2Air allows companies to interact with customers via Text Messaging, MMS Messaging, mobile websites, QR codes, social media, and HTML5 apps using its proprietary mobile marketing platform. Wire2Air is focused on providing hybrid managed mobile marketing, Text Messaging, and MMS gateway applications for creating Text Alerts, Text Voting, Text-to-Win (Mobile Sweepstakes), Group Texting, Text Trivia, Text for info, Mobile QRcode, Mobile websites, office SMS communication tools, complete with enhanced reporting and analytics to measurable campaigns effectiveness. Wire2Air supports all major USA, Canada, and UK carriers.
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