Wireless Headphones Market Size to Grow by USD 26.96 Bn, Increasing Penetration of Smart Devices to Drive Growth - Technavio

NEW YORK, Oct. 12, 2022 /PRNewswire/ -- One of the key drivers of the wireless headphones market is the increasing penetration of smart devices. Developing countries are witnessing significant growth in the penetration of smart devices. China and India are the largest markets for smartphones in APAC and are growing rapidly. The demand for smart devices is increasing in urban and semi-urban areas. Hence, smartphone vendors are focusing on these areas to expand their market share. Thus, the rising sales of smart devices are expected to propel the demand for wireless headphones during the forecast period.

The wireless headphones market size is expected to grow by USD 26.96 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 20% during the forecast period, according to Technavio.

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Market Challenge

High-priced products are challenging the wireless headphones market growth. Wireless headphones are expensive, and their cost is expected to increase owing to integration with advanced technologies. In addition, the growing consumer demand for additional features is fueling the prices of wireless headphones. This can discourage consumers in developing countries from adopting such products. Thus, the rise in costs associated with wireless headphones is expected to impact market growth negatively.

Vendor Landscape

The wireless headphones market is fragmented, with the presence of diversified international and regional vendors. Vendors are deploying growth strategies such as launch of technologically advanced products and M&A. International players consistently increasing their footprint in the market. However, regional vendors are finding it difficult to compete on factors such as pricing, quality, market reach, and financial resources. International players are expected to grow inorganically by acquiring regional or local players. Vendors are competing to gain top positions in the market. Many new players are also entering the market. Competition among companies has intensified, which is leading to the introduction of many innovative and advanced products. The growth of players in the market also depends on market conditions and industry developments. Therefore, vendors must expand geographically and revive domestic demand to achieve sustained growth over time.

Major Wireless Headphones Companies

• AIAIAI Audio
• Alphabet Inc.
• Apple Inc.
• beyerdynamic GmbH and Co. KG
• Bose Corp.
• Creative Technology Ltd.
• FKA Distributing Co. LLC
• GN Audio AS
• GN Store Nord AS
• JVCKENWOOD Corp.
• Logitech International SA
• Nexxbase Marketing Pvt. Ltd.
• Panasonic Corp
• Philips International BV
• Samsung Electronics Co. Ltd.
• Sennheiser Electronic GmbH and Co. KG
• Shure Inc.
• Skullcandy Inc.
• Sony Group Corp
• Xiaomi Inc

Wireless Headphones Market Product Type Outlook (Revenue, USD bn, 2021-2026)

• In-ear wireless headphones - size and forecast 2021-2026
• On-ear wireless headphones - size and forecast 2021-2026
• Over-ear wireless headphones - size and forecast 2021-2026

Wireless Headphones Market Geography Outlook (Revenue, USD bn, 2021-2026)

• North America - size and forecast 2021-2026
• Europe - size and forecast 2021-2026
• APAC - size and forecast 2021-2026
• South America - size and forecast 2021-2026
• Middle East and Africa - size and forecast 2021-2026

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product Type

• 5.1 Market segments 
• Exhibit 24: Chart on Product Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product Type - Market share 2021-2026 (%)

• 5.2 Comparison by Product Type 
• Exhibit 26: Chart on Comparison by Product Type
• Exhibit 27: Data Table on Comparison by Product Type

• 5.3 In-ear wireless headphones - Market size and forecast 2021-2026 
• Exhibit 28: Chart on In-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on In-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on In-ear wireless headphones - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on In-ear wireless headphones - Year-over-year growth 2021-2026 (%)

• 5.4 On-ear wireless headphones - Market size and forecast 2021-2026 
• Exhibit 32: Chart on On-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on On-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on On-ear wireless headphones - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on On-ear wireless headphones - Year-over-year growth 2021-2026 (%)

• 5.5 Over-ear wireless headphones - Market size and forecast 2021-2026 
• Exhibit 36: Chart on Over-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Over-ear wireless headphones - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Over-ear wireless headphones - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Over-ear wireless headphones - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Product Type 
• Exhibit 40: Market opportunity by Product Type ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 UK - Market size and forecast 2021-2026
• Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Alphabet Inc. 
• Exhibit 93: Alphabet Inc. - Overview
• Exhibit 94: Alphabet Inc. - Business segments
• Exhibit 95: Alphabet Inc. - Key news
• Exhibit 96: Alphabet Inc. - Key offerings
• Exhibit 97: Alphabet Inc. - Segment focus

• 10.4 Apple Inc. 
• Exhibit 98: Apple Inc. - Overview
• Exhibit 99: Apple Inc. - Business segments
• Exhibit 100: Apple Inc. - Key news
• Exhibit 101: Apple Inc. - Key offerings
• Exhibit 102: Apple Inc. - Segment focus

• 10.5 Bose Corp. 
• Exhibit 103: Bose Corp. - Overview
• Exhibit 104: Bose Corp. - Product / Service
• Exhibit 105: Bose Corp. - Key news
• Exhibit 106: Bose Corp. - Key offerings

• 10.6 JVCKENWOOD Corp. 
• Exhibit 107: JVCKENWOOD Corp. - Overview
• Exhibit 108: JVCKENWOOD Corp. - Business segments
• Exhibit 109: JVCKENWOOD Corp. - Key news
• Exhibit 110: JVCKENWOOD Corp. - Key offerings
• Exhibit 111: JVCKENWOOD Corp. - Segment focus

• 10.7 Logitech International SA 
• Exhibit 112: Logitech International SA - Overview
• Exhibit 113: Logitech International SA - Business segments
• Exhibit 114: Logitech International SA - Key news
• Exhibit 115: Logitech International SA - Key offerings
• Exhibit 116: Logitech International SA - Segment focus

• 10.8 Panasonic Corp 
• Exhibit 117: Panasonic Corp - Overview
• Exhibit 118: Panasonic Corp - Business segments
• Exhibit 119: Panasonic Corp - Key news
• Exhibit 120: Panasonic Corp - Key offerings
• Exhibit 121: Panasonic Corp - Segment focus

• 10.9 Samsung Electronics Co. Ltd. 
• Exhibit 122: Samsung Electronics Co. Ltd. - Overview
• Exhibit 123: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 124: Samsung Electronics Co. Ltd. - Key news
• Exhibit 125: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 126: Samsung Electronics Co. Ltd. - Segment focus

• 10.10 Sennheiser Electronic GmbH and Co. KG
• Exhibit 127: Sennheiser Electronic GmbH and Co. KG - Overview
• Exhibit 128: Sennheiser Electronic GmbH and Co. KG - Business segments
• Exhibit 129: Sennheiser Electronic GmbH and Co. KG - Key news
• Exhibit 130: Sennheiser Electronic GmbH and Co. KG - Key offerings
• Exhibit 131: Sennheiser Electronic GmbH and Co. KG - Segment focus

• 10.11 Skullcandy Inc. 
• Exhibit 132: Skullcandy Inc. - Overview
• Exhibit 133: Skullcandy Inc. - Product / Service
• Exhibit 134: Skullcandy Inc. - Key offerings

• 10.12 Sony Group Corp 
• Exhibit 135: Sony Group Corp - Overview
• Exhibit 136: Sony Group Corp - Business segments
• Exhibit 137: Sony Group Corp - Key offerings
• Exhibit 138: Sony Group Corp - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 139: Inclusions checklist
• Exhibit 140: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 141: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 142: Research methodology
• Exhibit 143: Validation techniques employed for market sizing
• Exhibit 144: Information sources

• 11.5 List of abbreviations 
• Exhibit 145: List of abbreviations

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SOURCE Technavio