WiseWindow Helps Leading Fitness Company Develop Next Generation of Exercise Equipment

IRVINE, Calif., Aug. 2, 2011 /PRNewswire/ -- Nautilus, Inc., a leader in health and fitness equipment with brands such as Bowflex, Schwinn Fitness and Universal has tapped WiseWindow's MOBI (Mass Opinion Business Intelligence™) data service to help the company identify the next generation of exercise equipment. The deal will allow Nautilus to laser focus on innovation by assessing consumer sentiment around likes and dislikes, what consumers believe is missing, and what they expect to see in equipment of the future.  

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"MOBI is a powerful weapon in today's business landscape," says Marshall Toplansky, president of WiseWindow. "The data is knowledge. Companies get a unique glimpse at what's around the bend, allowing them to design and innovate for the years to come."

MOBI, the award-winning and innovative real-time syndicated data tool can predict consumer intent and drive new levels of business intelligence across everything from product development, marketing and customer service to supply chain management. It utilizes cloud computing, proprietary deep website crawling, relevance recognition and statistical natural language analysis to measure consumer purchasing and behavioral intent around brands, products and companies in real time.

Toplansky adds, "We know from our experience in the healthcare arena there's a massive volume of opinion on the internet about health and fitness. Through WiseWindow's ability to collect, analyze, classify and distill billions of unbiased consumer comments on the internet, we can help Nautilus identify what consumers want, and ultimately understand the unmet need."

Caroline J. Howe, Vice President of Marketing for Nautilus says the company is excited to add MOBI to its arsenal. "Nautilus is a company founded on innovation. And the best innovation provides a unique solution for the demands of consumers. Our partnership with WiseWindow will allow us real-time access to what consumers are saying about their fitness experience. We will hear about what is working, what isn't, and what they truly wish was available. All of this will certainly help us identify the next great fitness product sooner."

Enterprise clients in industries like airlines, automotive, entertainment and healthcare are currently using WiseWindow's data and tool sets to predict consumer intent.

To learn more about what MOBI can do, log onto http://www.wisewindow.com.

About WiseWindow

The brainchild of some of the industry's leading thinkers on cloud computing and  market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database.  Through  a combination of  web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows  businesses to discover  information they weren't even looking for. For more information about WiseWindow, please visit www.wisewindow.com.  

SOURCE WiseWindow