IRVINE, Calif. and BOSTON, Feb. 18, 2011 /PRNewswire-USNewswire/ -- Today, WiseWindow announced it has gifted Harvard Business School's Baker Library with a $5 million dollar program, providing it with real-time data and toolsets for educational use in the development of post-graduate curriculum and research. The program, called MOBI 2.0 (Mass Opinion Business Intelligence™) will help train the next generation of MBAs how to effectively manage business in real time – something the students have never had access to previously.
With initial deployment to students and faculty completed in early February, Harvard Business School's MBA candidates now have full access to the MOBI platform. Faculty and students are using MOBI in curriculum development on real-time business decision-making and management, business economics and demand-based modeling, and in research including supporting case study-based coursework.
Mary Lee Kennedy, Executive Director of Knowledge and Library Services at Harvard Business School, said "We support Harvard Business School's mission by enabling the creation and exchange of ideas, expertise and information."
MOBI 2.0 combines cloud computing, proprietary deep website crawling, relevance recognition and statistical natural language analysis, providing business decision makers with the unmatched ability to identify, measure and qualify consumer intent information in real time before it turns into action. By collecting, analyzing and classifying the billions of unbiased consumer comments made online annually from across the web, MOBI distills the data into a pre-defined, structured database providing an up-to-the-minute view of consumer sentiment.
"As one of the most prestigious educational facilities in the world we're thrilled to be at Harvard Business School training the world's future business leaders," said Marshall Toplansky, president of WiseWindow.
MOBI data shows how a brand, product or company is viewed in the mind of consumers, and against its competition. The huge volume of mass opinion and the consistency of MOBI data allow leading indicators and predictive models to be built; models significantly more accurate and timely than those simply based on periodic and episodic information. WiseWindow's data solutions have been used with great accuracy by media outlets to predict election outcomes and reflect viewer opinions on key issues. Other industries being measured include airline, automobile, healthcare, and politics.
To learn more about MOBI 2.0 log into http://www.wisewindow.com/index.php
The brainchild of some of the industry's leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows businesses to discover information they weren't even looking for. For more information about WiseWindow, please visit www.wisewindow.com