WiseWindow's MOBI Wins at Wipro-Knowledge@Wharton Innovation Tournament

Real-Time Sentiment Data Tool Takes a Top Spot in the Customer Centric Innovation Category

IRVINE, Calif., May 3, 2011 /PRNewswire-USNewswire/ -- WiseWindow's (www.wisewindow.com) MOBI (Mass Opinion Business Intelligence™) celebrates a major win at the Innovation Tournament 2011, sponsored by Wipro Technologies and Knowledge@Wharton. Following live presentations at the prestigious global event, WiseWindow was selected as winner of the Customer Centric Innovation category.

(Logo: http://photos.prnewswire.com/prnh/20110218/DC50881LOGO)

The Innovation Tournament consisted of three phases, culling more than 160 submissions down to 14 finalists. Winners were selected based on criteria including feasibility, track record for established solutions and overall potential. Christian Terwiesch, a tournament judge and Andrew M. Heller, Professor of Operations and Information Management at Wharton School, says there's a specific reason WiseWindow stood out, "User generated content is everywhere on the web. Data sits in blogs, product reviews, discussion threads and many other textual forms. This creates a need for quick and efficient ways of making sense of this information. WiseWindow addresses this need using innovative technology."

"The quality of presenters and innovative concepts was outstanding. From a competitive perspective, this was a very diverse and sophisticated group," said Alex Costakis, vice president of business development for WiseWindow and the presenter at the Tournament. "With MOBI, we've created a business intelligence solution that can harness the power of real-time consumer insight data to give decision makers across the entire enterprise a new way to identify and react to developments in their industries and businesses."

MOBI - the winning innovation utilizes cloud computing, proprietary deep website crawling, relevance recognition and – like IBM's Watson – statistical natural language analysis to measure consumer purchasing and behavioral intent around brands, products and companies in real time. Current "listening" platforms reflect only the results of keyword search strings. Enterprise clients in industries like alcohol, airlines, automotive, entertainment and healthcare are currently using WiseWindow's data and tool sets to predict consumer intent.

About WiseWindow
The brainchild of some of the industry's leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows  businesses to discover information they weren't even looking for. For more information about WiseWindow, please visit www.wisewindow.com.

About Knowledge@Wharton
Knowledge@Wharton is a free biweekly online resource that captures knowledge generated at the Wharton School and beyond through such channels as research papers, conferences, speakers, books, and interviews with faculty and other business experts on current business topics. The Knowledge@Wharton network – which includes Chinese, Spanish, Portuguese, Indian and Middle East editions -- has 1.68 million subscribers worldwide and contains more than 2,000 articles and research papers in its database. For more information: http://knowledge.wharton.upenn.edu.

About The Wharton School
The Wharton School of the University of Pennsylvania— founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,800 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 86,000 graduates.

Media Contact:  Kim Metcalfe
312-396-9797
[email protected]

Company Contact:  Sharon Hamilton
800-691-8681 x124
[email protected]

SOURCE WiseWindow