With Messangi 2.0, Say Hello to OmniChannel Mobile Marketing

MIAMI, Sept. 9, 2014 /PRNewswire/ -- Ogangi today announced Messangi 2.0, a new and improved version of its Messangi omnichannel mobile marketing solution.

As enterprises pursue the holy grail of "Cross-Channel Marketing" they encounter that the extremely difficult task of tracking users across different media platforms becomes a little easier when the mobile one is done properly and coherently with the rest. Case in point is the effect "second-screen phenomenon," the use of mobile devices as a 'second screen', is having on television.

A recent article published by eMarketer outlines that within the "Cross-Channel Marketing" crusade, covering the mobile platform is still in the to-do list of over three quarters of serious marketers. Over 75% do not yet even include a form of mobile messaging in their plans, and this number grows to almost 85% if push notifications are part of the mix.

"It is surprisingly small the number of marketers that we find truly walking the mobile marketing talk," says Francisco Andrades, CTO of Ogangi. "It is not a walk in the park. One question we get asked all the time is when to use SMS, push notification, email, or social networks as the channel of communication? How to include time and location relevant information into the mix? And, how to do so without being intrusive and not stepping over any privacy boundaries? These are issues that Messangi 2.0 addresses at its core."

Francisco goes ahead to share the experience of a retailer that has been testing Messangi 2.0 in several stores. "They set GeoFences around each store to provide a welcome greeting and an exit survey to visiting customers. They added a number of iBeacons within the stores to provide promotional information. But when they learned that they could also set GeoFences around competitor's stores, and track when their customers visited them, they truly realized their big data was getting bigger. Their POS systems could provide data on customers that actually purchased, but had zero visibility on customers that walked-in and never purchased anything, not to mention customers visiting a competitor."

Messangi is omnichannel, meaning that customer's communication preferences can be met. It adds multimedia, resiliency, and comprehensive reporting to standard push notifications. It provides outdoor and indoor location based omnichannel messaging for thousands of locations at the same time. It records and reports all transactions for extremely granular segmentation and targeting.

Messangi has several form factors that make it easy to integrate into existing apps and systems:

1. An Android & iOS SDK that can be downloaded and integrated into any existing app in a matter of hours. This SDK immediately adds push notifications and location awareness to any app;
2. A REST API that can be used by any enterprise system to add omnichannel intelligent communications. Existing SMS users can for example start sending push notifications and automatically fallback to SMS in case push notifications cannot be delivered;
3. A feature rich Mobile Campaign Manager that with a few clicks allows the design and launching of Scratch Cards, Text-to-Win, Trivia Contests, Surveys/Voting, and many other creative campaigns.

To learn more and to get started visit www.messangi.com.

About Ogangi

Ogangi is an Application-to-Person (A2P) mobile messaging pioneer. Messangi, its 6th-generation cloud-based mobile marketing platform, enables developers and businesses of all sizes to rapidly build and launch mobile campaigns.

Whether integrating omnichannel messaging (email, push notification, SMS, social network messaging), location based communication, or adding scratch cards or Passbooks to the marketing mix, Messangi removes traditional obstacles to innovative and effective customer engagement.

Ogangi is privately held and based in Miami, Florida.

SOURCE Ogangi