With the Arrival of Urbi to Queretaro, the Company Is Now Present In 30 Cities

QUERETARO, Mexico, April 21 /PRNewswire-FirstCall/ -- Urbi, the leading housing developer in Mexico, announced the start of its operations in the State of Queretaro as part of its 2010 geographical expansion plan with a development for more than 2,600 homes within the next three years, which estimates the creation of over 20 thousand direct and indirect jobs in the region.

Urbi's presence in the state is part of its plan to be an active participant in the country's most important medium-size cities that show growth and economic dynamism, through its City Licensee Manager and Landowner Partnership scheme, which gives Urbi a significant competitive advantage as it allows the company to secure viable land and reduce initial working capital investment to maintain a profitable growth.

"The region is an economic development pole, whose geographical location and significant job-creating investments, will allow us to serve the housing needs of the population, particularly those on the defensive segments, with mortgages from Infonavit," mentioned Luis Negrete, Urbi's City Licensee Manager in Queretaro.

"Through the City Licensee Manager scheme, we entered the Queretaro market, and were able to widen our geographical diversification by 60% in just 2 years to 2009. In 2010 we plan to open 8 additional Strategic Business Units under this scheme and through the selective integration of housing projects under progress focused on the defensive housing segments, which we will serve through Infonavit, Fovissste or SHF mortgages," noted Salvador Gonzalez, Urbi's Business Development Director.

UrbiVilla del Real in the municipality of Queretaro will be one of the first developments in the area that, following Urbi's sustainable development and social responsibility principles, will have a theme park for the preservation of endemic species as part of the actions taken to foster social awareness and promote environmentalism amongst residents in the area as part of a joint effort with the local institutions and authorities.

Urbi Desarrollos Urbanos S.A.B. de C.V. (MSE: URBI*) is the leading housing developer in Mexico and the biggest developer in the northern states, an area with one of the highest growth rates. Currently, Urbi is present in 30 cities and 16 states nationwide, covering the three main metropolitan areas and the most dynamic medium-size cities in the country. In over 28 years of operations, Urbi has developed over 340,000 homes, and has always conducted its business with a strong emphasis on financial performance, making it one of the most profitable companies in the sector. Urbi has a unique and replicable business model supported by UrbiNet, its state-of-the-art IT platform, and Urbinova, its proprietary building system that allows the use of adjustable steel molds to develop low-rise vertical housing.

SOURCE Urbi