With Web Expansion, LOSE IT!, A Popular iPhone Weight Loss App Set to Take a Big Bite Out of Weight Loss Market

Oct 06, 2010, 09:43 ET from High 10 Media for LOSE IT!

NEW YORK, Oct. 6 /PRNewswire-USNewswire/ -- LOSE IT! (www.loseit.com), the incredibly popular iPhone weight-loss application, is moving to the web, where it will be available to anyone with an internet connection – for free.

On the web, LOSE IT! will build on its loyal iPhone user base, helping more people reach their weight loss goals than ever before.  Using the same approach that made them one of the fastest growing apps for the iPhone – ease of use, personalized approach and no costly membership fees – LOSE IT! has created a website that provides a simple but incredibly effective approach to weight loss.

LOSE IT! has a proven track record of success: 86% of active LOSE IT! users have lost weight; the average active user has lost 12.3 pounds; 96% of people who used the product for 4 straight weeks lost weight.

"The real secret to our success is no secret. We're based on scientifically validated principles of weight loss and we make staying within your calories a lot easier. We work with nearly any diet, whether you're vegan, diabetic, or have specific tastes. And we're free. We let you lose weight your way." said LOSE IT! founder Charles Teague. "Our results speak for themselves."

LOSE IT! will revolutionize the $55 billion diet industry, not just by providing for free – to a mass audience – the most reliable and simplest way to lose weight. It also harnesses the power of word-of-mouth marketing and social networking. With millions of iPhone users and almost 17,000 friends on Facebook, people are getting the message that LOSE IT! gives you the freedom and gets results!

LOSE IT! is free. The site is easy to navigate, setting out a personalized plan for each user, spelling out the number of calories consumed, and how many more calories are left for the day. Thousands of brand name and restaurant chain foods are listed, making LOSE IT! just as usable for after work drinks, as it is for weekly trips to the grocery store.

And watch for the publication of LOSE IT! Founder Charles Teague's new book, co-written with New York Times journalist Anahad O'Connor, the first ever iPhone App-to-book publication, coming out in January from Rodale Books.

Media Contact: Maria Sliwa, High 10 Media, 973-272-2861, maria.sliwa@gmail.com

SOURCE High 10 Media for LOSE IT!



RELATED LINKS

http://www.loseit.com