WNBA Star Ivory Latta Joins #TeamAmpro, the Global Advertising Campaign of Ampro Industries, Inc.

Jun 11, 2012, 07:00 ET from Ampro Industries, Inc.

MEMPHIS, Tenn., June 11, 2012 /PRNewswire/ -- Ampro Industries, Inc., the maker of Ampro Pro Styl,  America's #1 Gel, and the new Shine 'n Jam Silk Edges, welcomes, the starting point guard for the WNBA Tulsa Shock, Ivory Latta to #TeamAmpro - joining MeMpHiTz and Antonia "Toya" Wright in Ampro's official advertising team of celebrities. 

(Photo: http://photos.prnewswire.com/prnh/20120611/CL21977 )

Ampro Pro Styl is the "go-to" brand for consumers who desire to keep their hair looking good while they commit to an exercise regimen in support of a healthier lifestyle.  In an effort to inspire more consumers to do the same, Ampro has sought the help of WNBA star Ivory Latta, a professional athlete dedicated to healthy living.  "I am deeply honored and humbled to become an ambassador for Ampro, a company that shares my commitment to being the best and my dedication to giving back to the community," says Ivory.

With this partnership, Ivory will serve as one of the faces of #TeamAmpro and be featured in the global advertising campaign for Ampro's new Olive Oil Styling Gel.  Ampro will also be supporting her efforts as a role model in the community, sponsoring, among other things, her upcoming Summer Basketball Camps for Girls in Tulsa, OK, and Atlanta, GA.  There, attendees will learn basketball fundamentals, the importance of exercising daily and significant life skills such as proper etiquette & respectable dress.

"At Ampro, we are impressed with Ivory's efforts to inspire her fans to be healthier and more active.  Her work with the Parkinson's Disease Foundation and in the WNBA will help spread the message of the importance of fitness and exercise in the community we serve.  The values that help top athletes such as Ivory excel are the same values that help people excel in other fields as well," said Henry Rudner, CEO of Ampro Industries.

This summer, Ampro is participating in the Business Journal's Social Madness Competition.  Winners receive $10,000 to donate to the charity of their choice. In support of the work of Ivory Latta, Ampro's charity of choice is the Parkinson's Disease Foundation.  Every vote cast for Ampro Industries, Inc., will bring the Parkinson's Disease Foundation $10,000 closer to a cure for the disease.  You can support the effort by logging on to http://www.bizjournals.com/memphis/exclusives/socialmadness and voting today.

About Ivory Latta:

Ivory Latta is the starting point-guard for the WNBA's Tulsa Shock and currently leads the team in minutes played per game & is 2nd leading scorer.  She holds the records for being the all-time leading scorer in South Carolina high school basketball history (men's and women's) with a total of 4,319 career points.  For more information, visit www.ivorylatta12.net.

About Ampro:

Ampro Industries, Inc. is a Memphis-based manufacturer of multi-cultural hair care and beauty products focused on the personal care needs of its consumers. Ampro products are available in mass market and beauty supply outlets throughout the United States, Canada, the Caribbean, Europe, Africa and South and Central America.  The Ampro family of products includes over 18 unique hair care items, including America's Number One selling protein styling gel, Ampro Pro Styl, and the newest members to the line – Shine 'n Jam Silk Edges & the extremely popular Olive Oil Styling Gel.  For more information, visit us at www.amprogel.com.

Camille Wright
Ampro Industries



SOURCE Ampro Industries, Inc.