Woman's Day and Vook Launch 'Woman's Day Cookvook: Healthy Food for Everyday Living'

Woman's Day is the first magazine brand to bring recipes and instructional videos to the computer and iPhone(TM)/iPod Touch(TM) through Vook

Jan 19, 2010, 08:00 ET from Hachette Filipacchi Media U.S. from ,Vook

NEW YORK and EMERYVILLE, Calif., Jan. 19 /PRNewswire/ -- Hachette Filipacchi Media U.S. today launched the first digital "vook" under the Woman's Day brand in partnership with Vook, the company that blends text and video into an innovative new experience.  "Woman's Day Cookvook: Healthy Food for Everyday Living" features a wide selection of simple, healthy meals from the Woman's Day test kitchen along with videos tips from editors and women across the country. Through this new digital publishing medium, users follow the recipe with professionally-shot video accompaniments. The Cookvook can be purchased for use online or downloaded to an iPhone/iPod Touch from the iTunes App store. Owners of the browser based version will have unlimited, permanent access to the Vook.

"With the creation of the Woman's Day Cookvook, we are bringing our consumers another bold and innovative take on a product they know and love," said Woman's Day SVP, Chief Brand Officer Carlos Lamadrid. "Vook's design provides a dynamic cooking experience for the trusted Woman's Day recipes by adding 45 high-quality videos and an interactive experience."

"We are thrilled to be working with Hachette Filipacchi Media U.S. and to be transforming this title to a full multimedia, digital experience," said Bradley Inman, founder and CEO of Vook. "The Woman's Day Cookvook is a great example of how combining video and anytime access with popular book content can greatly enhance the way we engage with these titles and provide an entirely new resource.  Being able to grab your phone and watch a cook prepare a recipe that was handpicked by Woman's Day editors is the next best thing to having them in the kitchen there with you!"

The recipes are derived from the hard cover "Woman's Day Cookbook for Healthy Living," a book published by Filipacchi Publishing. You can learn more about Vook and purchase the "Woman's Day Cookvook: Healthy Food for Everyday Living" for $9.99 at www.WomansDay.com/Cookvook and Vook.com.

About Woman's Day

Formed in 2009, Woman's Day Brand Group combines Woman's Day magazine, www.WomansDay.com, and their respective publishing units as a single enterprise with limitless access to the creative resources and multimedia platforms that connect the Woman's Day brand to an avid, loyal audience of 24 million women, helping them to Live Well Every Day. From looking and feeling their best, to cooking a great meal or creating a loving home, Woman's Day magazine has, for 78 years, met the essential needs of its readers with both substance and style. Publishing 15 issues each year, Woman's Day magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives. The Cookvook is the second offering for the iPhone from Woman's Day. Last year, the brand released the Woman's Day Cooking Assistant (http://itunes.apple.com/us/app/womans-day-cooking-assistant/id331626879), which features recipe articles, searchable recipes, a shopping list and a cooking time calculator. Woman's Day Brand Group is a part of Hachette Filipacchi Media U.S.

About Vook

Vook is an entirely new company and integrated media experience that blends text and video to create robust, rewarding new experiences of the books and authors that readers love. For more information about Vook, visit www.vook.com. Vooks are available as a Web based Vook and are also available on-the-go as a unique mobile application. Vook is based in Emeryville, CA.

About Hachette Filipacchi Media U.S. (HFM U.S.) (www.hfmus.com)

Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands include: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. is part of Lagardere's (www.lagardere.com) media division Lagardere Active, a producer of special-interest content in more than 40 countries.

SOURCE Hachette Filipacchi Media U.S.; Vook



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