Women Play Critical Role In Protecting Digital Legacy, According To New GoodTrust Survey
A quarter of women (26%) say the COVID-19 pandemic has raised the importance of their online accounts, but 65% have no idea what happens to their accounts when they die
61% of women consider photos and videos more valuable than financial assets (42%) and healthcare data (25%) when it comes to preserving someone's digital legacy or their own
CNN's HLN Weekend Express with Susan Hendricks announces GoodTrust offer of one year free Premium Plan to empower all women to protect their digital afterlife (code IWD2021)
MENLO PARK, Calif., March 8, 2021 /PRNewswire/ -- In honor of International Women's Day (IWD) and Women's History Month, a new survey conducted by GoodTrust reveals that women in the U.S. are often the primary caretaker of both estate matters and preserving digital assets when someone in the family passes away.
More than a quarter of female respondents (26%) believe that the COVID-19 pandemic has elevated the importance of protecting priceless digital assets like photos, videos, e-mails, social media, financial accounts and more. But 65% said they have no idea what happens to their digital accounts when they die--highlighting the need for easy, secure tools to manage digital assets and memories.
"We believe that women play the vital and primary role of protecting the digital assets and memories of most families," said Rikard Steiber, GoodTrust CEO and founder. "Women should be celebrated and empowered to continue protecting the digital legacy of us all."
According to the survey, there is also a notable difference between which documents and digital assets women believe they should have and which ones they actually have. For example, 50% of women responded that they think they should have a last will and testament, but only 29% actually have it.
In addition, 42% of women who responded believe that a list of key accounts, passwords, and other digital documentation is important, but only 26% have created it.
GoodTrust offers all women throughout the month of March, one year of free GoodTrust Premium Plan (by using promotion code IWD2021 at checkout, $70 value), further enabling all women to protect their estate matters and digital assets.
"The vast majority of caregivers are female," said Margo Georgiadis, former CEO for Ancestry.com and GoodTrust investor. "And women are also very much in the position of being the preservers of those memories," said Georgiadis. "The majority of our users [on Ancestry] were also women who are creating and preserving those family stories."
The survey was conducted Feb. 26-Mar. 3, 2021, with 1,200 respondents aged 35-65+ across the U.S. using Google Surveys Publishers Network. Read more about the complete survey here.
About GoodTrust GoodTrust provides a secure digital-legacy platform for online accounts, social media, financial accounts, photos and documents. It's like a will for your digital assets. GoodTrust provides an easy way of managing all these assets today as well as designating and sharing access to such data with loved ones and other trusted third parties to protect anyone's 'digital afterlife.'
GoodTrust also help families who lost someone take care of the deceased person's digital assets by memorializing social media pages (e.g. Facebook), secure photos (e.g. Google Photos), stop subscriptions (e.g. Netflix) and close down accounts (e.g. LinkedIn).
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