Women's health app market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

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Jan 30, 2023, 20:30 ET

NEW YORK, Jan. 30, 2023 /PRNewswire/ -- According to Technavio, the global women's health app market size is estimated to grow by USD 2.9 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 20.1% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 40% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. To know more, buy the report!

Technavio has announced its latest market research report titled Global Women Health App Market

Global women's health app market - Five forces
The global women's health app market is fragmented, and the five forces analysis covers–

Bargaining power of buyers
The threat of new entrants
Threat of rivalry
Bargaining power of suppliers
Threat of substitutes
For interpretation of Porter's five forces model – Request a sample report

Global women's health app market – Customer landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global women's health app market - Segmentation assessment

Segment overview
Technavio has segmented the market based on type (menstrual health, fitness and nutrition, pregnancy tracking, and others).

The menstrual health segment will account for a significant share of the market's growth during the forecast period. Menstrual health apps can help women track their menstrual cycles and predict menstrual periods. Some of these apps help track other details, such as menstrual symptoms and sexual activity. In addition, they assist in tracking ovulation and help women who are planning to conceive. Such apps present substantial growth opportunities for the segment, which, in turn, will contribute to the growth of the segment during the forecast period.

Geography overview
Based on geography, the global women's health app market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global women's health app market.

North America will account for 40% of the market's growth during the forecast period. The US is a key country for the women's health application market in the region. The growth of the regional market is attributed to factors such as increasing awareness about the benefits of a healthy lifestyle. The growing use of smartphones and the increasing interest of the government in lowering healthcare expenses are also driving the growth of the market in the region.

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Global women's health app market – Market dynamics
Key factor driving market growth

Increasing awareness about the benefits of a healthy lifestyle is driving the global women's health app market growth.
Many women are choosing to exercise daily due to hectic work schedules and various lifestyle-related diseases.
Moreover, obesity is on the rise in low- and middle-income countries, particularly in urban areas, due to the increasing consumption of fast food or junk food.
Women are twice as likely to develop obesity-related cancers when compared to men, with the most common forms of such cancer being endometrial and colon cancer.
Thus, the increase in fitness activities will propel the growth of the market during the forecast period.

Leading trends influencing the market

Market strategies by vendors are a key trend in the market.
Vendors are entering into strategic partnerships, collaborations, and acquisitions with market participants such as software providers, technology providers, and platform providers.
Collaborations and partnerships help vendors with product development and geographical expansion and enable them to gain access to technological expertise.
They are also diversifying their product portfolios by launching new products.
Several companies have adopted these strategies to improve their presence in the market.
Such strategies will lead to the development of women's health apps with innovative features, which will increase their adoption by end-users
These factors will support the global women's health app market growth during the forecast period.

Major challenges hindering the market growth

Compatibility issues challenging the global women's health app market growth.
The lack of common standards makes the integration of mobile apps difficult.
Applications should be compatible with different OS, such as Android and iOS. However, most apps are compatible with only one particular OS, which restricts revenue inflow.
The process of developing apps that are compatible with multiple OS is challenging, as it requires high investments.
Moreover, frequent release of OS updates can cause compatibility issues in apps, as different OS handle technologies and standards differently.
These factors are affecting the adoption of women's health apps, which may hinder the growth of the global women's health app market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this women's health app market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the women's health app market between 2022 and 2026
Precise estimation of the size of the women's health app market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the women's health app market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of women's health app market vendors

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Women's Health App Market Scope
Report Coverage	Details
Page number	122
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 20.1%
Market growth 2022-2026	USD 2.9 billion
Market structure	Fragmented
YoY growth 2021-2022 (%)	20.0
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 40%
Key countries	US, India, China, Germany, and France
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, Femtec Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings France SA, and WOOM Fertility S.L.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
Exhibit 06: Executive Summary – Chart on Incremental Growth
Exhibit 07: Executive Summary – Data Table on Incremental Growth
Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

5.1 Market segments

Exhibit 24: Chart on Type - Market share 2021-2026 (%)
Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

5.2 Comparison by Type

Exhibit 26: Chart on Comparison by Type
Exhibit 27: Data Table on Comparison by Type

5.3 Menstrual health - Market size and forecast 2021-2026

Exhibit 28: Chart on Menstrual health - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Menstrual health - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Menstrual health - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Menstrual health - Year-over-year growth 2021-2026 (%)

5.4 Fitness and nutrition - Market size and forecast 2021-2026

Exhibit 32: Chart on Fitness and nutrition - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Fitness and nutrition - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Fitness and nutrition - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Fitness and nutrition - Year-over-year growth 2021-2026 (%)

5.5 Pregnancy tracking - Market size and forecast 2021-2026

Exhibit 36: Chart on Pregnancy tracking - Market size and forecast 2021-2026 ($ million)
Exhibit 37: Data Table on Pregnancy tracking - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Chart on Pregnancy tracking - Year-over-year growth 2021-2026 (%)
Exhibit 39: Data Table on Pregnancy tracking - Year-over-year growth 2021-2026 (%)

5.6 Others - Market size and forecast 2021-2026

Exhibit 40: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 42: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 43: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.7 Market opportunity by Type

Exhibit 44: Market opportunity by Type ($ million)

6 Customer Landscape

6.1 Customer landscape overview

Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation

Exhibit 46: Chart on Market share by geography 2021-2026 (%)
Exhibit 47: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison

Exhibit 48: Chart on Geographic comparison
Exhibit 49: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026

Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026

Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026

Exhibit 58: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026

Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026

Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 Germany - Market size and forecast 2021-2026

Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.10 India - Market size and forecast 2021-2026

Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)

7.11 France - Market size and forecast 2021-2026

Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)

7.12 China - Market size and forecast 2021-2026

Exhibit 86: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 87: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 88: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 89: Data Table on China - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography

Exhibit 90: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges

Exhibit 91: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape

Exhibit 92: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption

Exhibit 93: Overview on factors of disruption

9.4 Industry risks

Exhibit 94: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered

Exhibit 95: Vendors covered

10.2 Market positioning of vendors

Exhibit 96: Matrix on vendor position and classification

10.3 Alphabet Inc.

Exhibit 97: Alphabet Inc. - Overview
Exhibit 98: Alphabet Inc. - Business segments
Exhibit 99: Alphabet Inc. - Key news
Exhibit 100: Alphabet Inc. - Key offerings
Exhibit 101: Alphabet Inc. - Segment focus

10.4 Apple Inc.

Exhibit 102: Apple Inc. - Overview
Exhibit 103: Apple Inc. - Business segments
Exhibit 104: Apple Inc. - Key news
Exhibit 105: Apple Inc. - Key offerings
Exhibit 106: Apple Inc. - Segment focus

10.5 BioWink GmbH

Exhibit 107: BioWink GmbH - Overview
Exhibit 108: BioWink GmbH - Product / Service
Exhibit 109: BioWink GmbH - Key offerings

10.6 Flo Health UK Ltd.

Exhibit 110: Flo Health UK Ltd. - Overview
Exhibit 111: Flo Health UK Ltd. - Product / Service
Exhibit 112: Flo Health UK Ltd. - Key offerings

10.7 Hello Baby Inc.

Exhibit 113: Hello Baby Inc. - Overview
Exhibit 114: Hello Baby Inc. - Product / Service
Exhibit 115: Hello Baby Inc. - Key offerings

10.8 Natural Cycles Nordic AB

Exhibit 116: Natural Cycles Nordic AB - Overview
Exhibit 117: Natural Cycles Nordic AB - Product / Service
Exhibit 118: Natural Cycles Nordic AB - Key offerings

10.9 Ovuline Inc.

Exhibit 119: Ovuline Inc. - Overview
Exhibit 120: Ovuline Inc. - Product / Service
Exhibit 121: Ovuline Inc. - Key offerings

10.10 Upward Labs Holdings Inc.

Exhibit 122: Upward Labs Holdings Inc. - Overview
Exhibit 123: Upward Labs Holdings Inc. - Product / Service
Exhibit 124: Upward Labs Holdings Inc. - Key offerings

10.11 Wildflower Health Inc.

Exhibit 125: Wildflower Health Inc. - Overview
Exhibit 126: Wildflower Health Inc. - Product / Service
Exhibit 127: Wildflower Health Inc. - Key offerings

10.12 Withings France SA

Exhibit 128: Withings France SA - Overview
Exhibit 129: Withings France SA - Product / Service
Exhibit 130: Withings France SA - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist

Exhibit 131: Inclusions checklist
Exhibit 132: Exclusions checklist

11.3 Currency conversion rates for US$

Exhibit 133: Currency conversion rates for US$

11.4 Research methodology

Exhibit 134: Research methodology
Exhibit 135: Validation techniques employed for market sizing
Exhibit 136: Information sources

11.5 List of abbreviations

Exhibit 137: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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