WESTPORT, Conn., Nov. 14, 2017 /PRNewswire/ -- Women's Marketing, a leading marketing and media services agency, is pleased to announce three new hires, who will help satisfy increased client demand across two of our most dynamic and fast-growing areas of expertise, Amazon marketplace solutions and performance-based SEM.
- Byron Kerr – Director of Marketplace Strategy
Kerr joins the company with deep eCommerce and marketplace experience, specifically with Amazon, including both Sellers Central and Vendor Central. He will work with our Amazon Marketing Services team to continue driving clients' success elevating their presence and driving sales on Amazon. Our Amazon services division is growing exponentially this year, and averaging a ROAS over 976% for our clients.
- Matthew Mathias – Director, SEM
Mathias joins Women's Marketing from MEC where he was the Director of Search Marketing, strategizing for clients including Energizer and United Airlines. He has deep SEM experience across YouTube, Google Display Network, and Amazon Marketing Services, and a passion for helping clients grow their brands.
- Robert Rodriguez – Manager, SEM
Rodriguez will report to Mathias and brings experience at companies including DigitasLBI, adMarketplace and Wyndham Worldwide to Women's Marketing, where he will work closely with select CPG and Retail clients.
"Byron, Matthew, and Robert are valuable additions to the Women's Marketing team. Their rich expertise in search and marketplace strategy will help us continue to excel across the digital landscape, as well as offer first-mover opportunities to clients on the Amazon platform." says Women's Marketing CEO, Andrea Van Dam. "Women's Marketing has a long history of helping independent brands win; our commitment to best-in-class search and Amazon services allows our clients to win at any size."
"We've recruited top-notch talent that comes to the company with a proven track record of driving results for clients across a variety of sectors. Byron, Matthew, and Robert are proof of our commitment to offering our clients best-in-class solutions for their business needs across all media platforms and retail channels," shares Women's Marketing CDO, Brandon Heagle.
About Women's Marketing:
Women's Marketing is the leading marketing services agency for high-growth brands. We are experts in building brands into category leaders in beauty, CPG, and retail. We understand how women engage and take action with brands and use our unique IP and resources to deliver results for our clients. With offices in Westport, CT, and New York City, Women's Marketing has become the authority on what inspires and moves women along the path-to-purchase. Visit womensmarketing.com to learn more.
Women's Marketing Inc.
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SOURCE Women’s Marketing