Womensforum.com Partners With JW Player To Offer First-Of-Its-Kind Premium Digital Video Ad Platform
New WomensForumTV Offering Includes Video Playlist Recommendations Based on User Behavior and Screen Size & Automated Ad Frequency Capping to Create a Better Viewing Experience
CHICAGO, Nov. 5, 2014 /PRNewswire-USNewswire/ -- Womensforum.com, a longtime leader in the online women's lifestyle space, has teamed up with JW Player to upgrade its WomensForumTV platform with a host of first-to-market benefits. By combining modifications to Womensforum.com's proprietary content management system (CMS) with JW Player's comprehensive digital video platform technology, the solution will enable an entirely new premium digital video ad solution.
Key enhancements to WomensForumTV, which delivers original video content to its female base of nearly 40 million unique views per month,[1] include:
- Digital video playlist suggestions based on user interests and reading/viewing behavior across WomensforumTV's family of over 2,000 platform affiliate sites
- Content targeting and optimization by device – with users on smartphones and tablets receiving a greater number of small "snackable" video segment offerings
- Ad delivery based on viewer behavior and preferences, as well as screening device
- Frequency ad capping to balance content and ad viewing, while preventing excessive video ad replay
- Adaptive limits on ad interruptions, based on length of viewing time
"A more favorable viewing experience makes for a better environment for brands, as more engaged viewers and more precisely targeted content lay the foundation for better targeted and higher-performing ads." said Mark Kaufman, CEO, Womensforum.com. "Brands are also seeking premium video ad solutions that can deliver at scale – and WomensForumTV has already received upwards of 50 million video streams per month. Combine that reach with this major technology upgrade, and we'll be able to offer the type of innovative digital video ad platform that meets marketers' demands on all fronts."
"We're proud to be partnering with Womensforum.com to help them progress their digital video strategy," said Chris Mahl, president of JW Player. "With an already-extensive audience, the JW Platform will help Womensforum.com streamline their workloads, better monetize their content, expand their audience base and keep their current users happier than ever when screening video programming."
About JW Player
JW Player pioneered video on the web and is now innovating for the future. Started in 2008 as the world's first open source video player, today the company's customers span the globe across 193 countries and range from Fortune 500 companies to individual bloggers. The company's flagship product, JW Player, is live on more than 2 million sites with 9 billion video streams to 900 million monthly unique viewers across all devices — phones, tablets, and desktops. Nearly five percent of all video streams worldwide are delivered through JW Player. In addition to the player, the company's services include video hosting and streaming, advertising, and analytics. For more information, see www.jwplayer.com.
About Womensforum.com:
Founded in 1996, Womensforum.com (www.womensforum.com) was the first community of sites focused on women. Since then, it has cultivated a targeted, scalable audience of nearly 40 million people globally that appeals to marketers looking to reach women where they spend time and engage online.
[1] (comScore/August 2014)
SOURCE Womensforum.com
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