Wonder® Introduces Smartwhite™ for Kids

IRVING, Texas, July 9, 2012 /PRNewswire/ -- With summer in full swing and back-to-school just around the corner, Wonder®, the classic American bread brand, has introduced Smartwhite™ for Kids, a new bread with all the nutritional benefits parents want for their growing children combined with the delicious taste and soft texture of Wonder that kids love. And thanks to easy-to-read packaging that highlights important nutritional information, Smartwhite for Kids makes it simpler for busy families to make smarter choices.

Smartwhite for Kids contains no high fructose corn syrup, provides the same amount of fiber as 100% whole wheat bread, the calcium of an eight ounce glass of milk and has only 50 calories per slice. Two slices of Smartwhite for Kids contain nine essential vitamins and minerals, including iron, vitamin D and folic acid. The bread also has 25% less sodium than regular white bread. The packaging for Smartwhite for Kids features Wonder's new "Nutritional Notes" which clearly display all of these important nutritional facts about the bread. Wonder Smartwhite for Kids is available in grocery stores across the country.

"Smartwhite for Kids is a great way for parents to fit more nutrition into their children's diets while still giving them the Wonder they know and love," said Stephanie Fletcher, Brand Manager for the bakers of Wonder. "The bread's Nutrition Notes make it easy for families on the go to make informed, nutritious choices for summer snacktime or school lunchtime."

An addition to Wonder's Smart bread line, which includes Smartwhite™ and Smartwheat™, Smartwhite for Kids is the latest in Wonder's long history of products with enhanced nutrition. Wonder's most popular breads – Wonder Classic and Wonder Classic Sandwich – provide the same amount of calcium as eight ounces of milk and are good sources of vitamin D, which helps the body absorb calcium better. Wonder was one of the first brands to introduce a white bread made with whole grain – Wonder Made with Whole Grain White – and Wonder was also one of the first major bread brands to include nutrition information on its packaging.

Wonder Smartwhite for Kids will be added as a new bread variety on the Sandwich Wonder-izer® which enables consumers to create unique sandwich combinations from a list of more than 120 ingredients.   The Sandwich Wonder-izer can create billions of sandwiches and, at the same time, show users how close they come to fulfilling the daily recommended amounts of key vitamins and minerals.  The Sandwich Wonder-izer is available online at www.wonderbread.com.  

For more information about Wonder, please visit www.wonderbread.com or join Wonder's Facebook community at www.facebook.com/wonderbread. You can also follow us on Twitter at www.twitter.com/wonderbread.

SOURCE Wonder® Bread